Senior Strategist

WHAT WE NEED FROM YOU: We’re looking for someone who keeps things honest, provocative, and true from start to brief to launch and beyond. Here’s what that looks like:
Manage the day-to-day planning needs in an independent, autonomous manner with guidance from group planning directors
Demonstrate success facilitating the strategic creative process, including insight gathering, audience understanding, and creative brief development
Create, manage, and implement sound research to lead and support the strategic creative process
Inspire the team to more effective, culturally relevant work; lead most day-to-day strategic initiatives and discussions with their client and C\D peers.
Actively engage in cracking smart, disruptive, effective creative strategies and ideas – taking mutual responsibility for the strategic & creative performance of your brand(s).
Recommend strategies for growth and development
Provide energy, support, ideas, and inspiration for your team
Work with clients to formulate better briefs and tasks
Build a relationship with clients that is positive and productive
Zoom in on the details and zoom out to see the big picture
Be the one doing the pushing – of the teams, the clients, the work
Ensure your hit-rate is high and your work is exemplary. Good enough is no longer enough.
Category Experience: This senior strategist will be dedicated to our office’s specialty in complex businesses spanning technology, finance, and B2B categories. We’re looking for experience and/or appetite for building brands in these high-stakes industries, breaking their category conventions. We believe bringing TBWA’s trademark creativity to these categories is Disruption at its finest.
Curiosity: Getting to know the ins and outs of our clients' categories thrills you, doesn't spook you - especially when it means nerding out on innovations across technology, finance, and health.
Creative Co-conspirator. Be a true creative partner. You thrive by getting in the room with your creative teams to build work, not just feedback on it.
Collaborative by nature. You know when to tap those around you to work together instead of being a lone wolf.
Ace Brief Writer. Have a great track record in building clear and concise briefs that bring a unique POV to every assignment, both the big and the not-so-big. You aim to inspire creative teams at every turn who eagerly anticipate getting the briefs you write.
WHAT YOU’LL DO: Land unique and provocative brand repositionings that set the stage for disruptive work
Be the distiller who can transform the beautiful collaborative mess into an inspiring and brave brand strategy/charter/disruption road map that unlocks creative and commercial growth for brands
Build trusted relationships with clients to become an indispensable strategic partner and go-to brand visionary
Uncover truly amazing creative ideas and frame strategic opportunities for creatives to do their best work in the agency
Guide research initiatives and partner with clients to ensure research and testing initiatives support the agency’s work.
QUALIFICATIONS: 4-6+ years’ experience in advertising, marketing, or related field demonstrating creative work or qualitative research and/or equivalent combination of education and experience required
Evidence of success in developing brands and delivering them to market, especially in tech, B2B, technology, or startup industries
Evidence of working on developing successful brands and delivering them to market
Excellent interpersonal, organizational, and written communication skills
Power-user skills in Excel, PowerPoint, Word, Keynote and Google Apps
Familiarity with a wide range of research and intelligence sources

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