Hybrid B2C Lifecycle Marketing Manager: AI-Driven Growth

Weedmaps is in Austin, Texas, looking for a Lifecycle Marketing Manager to own the consumer engagement strategy across digital channels. This role requires deep expertise in lifecycle marketing, A/B testing, and hands-on experience with Braze to lead effective consumer journeys.
The ideal candidate has at least 7 years in CRM and retention marketing, excelling in data-driven decision-making, testing methodologies, and collaboration with cross-functional teams. A hybrid work schedule with comprehensive benefits including health coverage and parental leave is offered.

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