Field Marketing Specialist Performance - Ohio

Field Marketing Specialist Performance - Ohio
Contract

Field Marketing Specialist role is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback.

Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating product demos, retail education, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the Ohio and greater Midwest territory, extending out as directed.

SCOPE OF WORK
Run (60%), Outdoor (40%) Priorities defined seasonally by manager.

ESSENTIAL DUTIES & RESPONSIBILITIES

Plan and execute consumer events that focus on new product demos

Build brand affinity and community engagement through other activations (e.g. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches)

Support national & sponsored events in territory as requested

Collaborate with sales agencies at agreed upon consumer trial events & experiences

Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines

Execute marketing activations with specialty dealers and key accounts in epicenter

Execute training and incentive toolbox that builds brand advocacy and supports recommendation strategy

Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions

Deliver presentations that will elevate staff engagement and create loyal in-store advocates for products, programs, and consumer initiatives

Support sell-through contests with identified accounts

Execute point-of-purchase displays and support merchandising guidelines in store

Ensure campaigns are executed in alignment with the consumer calendar

Prepare territory for leadership visits in key stores

Support internal marketing teams at Ogden HQ office with other tasks as assigned

DIGITAL

Maintain local events on sport pages of website

Support review strategy by working with community ambassador team

Support digital toolkit distribution and usage with specialty accounts

Provide local epicenter content and educational copy (e.g. “How-To” Videos) as requested

TRACKING AND REPORTING

Manage travel expenses and local marketing budget as assigned

Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)

Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channels

REQUIRED EDUCATION & EXPERIENCE
1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred.

B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience.

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

Planning, organizing and preparation

Strong self-awareness and ability to work with a diverse group of stakeholders

Excellent communication skills and accountability in a remote position

Self-motivated with the ability to manage multiple projects at once

Budget management

Passionate about their sport practice

REPORTS TO
Senior Manager, Field Marketing

BUSINESS AREA
Salomon US, Marketing, Salomon

LOCATION
Ohio

TRAVEL % AND TYPE
Full time; 85% travel within designated territory

PHYSICAL DEMANDS & WORKING ENVIRONMENT
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.

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