Marketing and Recruitment Specialist (Victoria)

Mandate

Reporting to the Director, School of Health Information Science, the Marketing and Recruitment Specialist plans, develops, and delivers integrated marketing, recruitment, and event initiatives that support the visibility, reputation, and enrolment of HINF undergraduate and graduate programs.
This role has a strong focus on student recruitment and event-based engagement, leading the planning, promotion, and delivery of outreach activities such as information sessions, open houses, education fairs, and community events that connect prospective students with HINF programs. The position integrates marketing strategy, content development, and event execution to support enrolment growth and program awareness.
The role works closely with Faculty of Health communications and marketing staff and central university partners to ensure coordinated, aligned, and data-informed marketing and recruitment efforts.
Objectives

Plan and execute targeted marketing and recruitment strategies that directly support program enrolment growth and yield outcomes
Lead the planning, promotion, and delivery of recruitment events and outreach initiatives that effectively engage prospective students and stakeholders
Develop and implement compelling, program-specific marketing campaigns and content across digital and print channels
Monitor, analyze, and report on recruitment performance metrics to inform strategy and improve conversion outcomes
Provide marketing and recruitment advice and insights to HINF leadership to support program positioning and growth
Build and sustain strong relationships with prospective students, alumni, faculty, partners, and community stakeholders to enhance engagement and recruitment success
Working conditions

Working conditions may include occasional evening and weekend work and travel to support events and outreach activities, including moving event supplies up to 10kgs.
Education, training, and experience

This position requires a level of education, training, and experience equivalent to a bachelor’s degree in marketing, communications, hospitality or a related field, plus a minimum of three years of progressively responsible experience in marketing, communications, and/or student recruitment, including experience planning, promoting, and delivering events and outreach initiatives. An equivalent combination of education and experience may be considered.
Knowledge, Skills, And Abilities

Experience developing and executing integrated marketing and recruitment campaigns across digital and print channels
Robust writing, editing, and storytelling skills, with the ability to create compelling, audience-focused content
Strong event planning and coordination skills, including managing logistics, promotion, stakeholder engagement, and evaluation
Experience planning and delivering recruitment-focused marketing initiatives that support enrolment growth
Ability to analyze and interpret recruitment and marketing data to inform strategy and improve outcomes
Ability to build and maintain strong relationships with diverse stakeholders, including prospective students and partners
Strong organizational and project management skills, with the ability to independently manage multiple priorities
Experience using digital marketing platforms and tools (e.g., Google Ads, Meta, social media platforms) and applying best practices
Ability to exercise sound judgment, initiative, and problem-solving in a fast-paced environment
Commitment to valuing diversity and contributing to an inclusive and respectful working and learning environment
Experience in health informatics, health sciences, or technical academic programs, is an asset
Experience in post-secondary student recruitment environments, is an asset
Familiarity with UVic systems and processes, is an asset

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