Social Media Content Manager

We are seeking a highly motivated, creative, and organized Social Media & Content Coordinator to join our growing team. This is an in‑person role based in New York City, supporting both our surgical practice and our consumer haircare brand, Feel Confident. Salary: $70,000–$85,000 + Performance Bonus.

Key Responsibilities

Capture, edit, and publish content across all social media platforms

Assist with filming and production of YouTube videos, Shorts, Reels, and behind‑the‑scenes content

Create engaging graphics, captions, thumbnails, and social assets

Manage content calendars and posting schedules

Monitor trends and identify opportunities for viral and high‑performing content

Engage with online communities and respond to comments and messages as appropriate

Practice Marketing

Support content initiatives for City Facial Plastics and Linkov Hair Surgery

Highlight patient journeys, educational content, procedures, and practice updates

Coordinate with physicians and staff to identify compelling stories and content opportunities

Assist with email marketing, review generation, and lead nurturing campaigns

Feel Confident Brand Marketing

Support social media growth and content creation for Feel Confident

Collaborate on product launches, promotional campaigns, influencer partnerships, and UGC initiatives

Assist with customer acquisition efforts across organic and paid channels

Track performance metrics and identify opportunities to increase engagement, traffic, and sales

Analytics & Growth

Track social media, website, and campaign performance

Prepare monthly performance reports and insights

Help identify opportunities to improve lead generation, conversion rates, customer acquisition, and brand awareness

Contribute ideas that directly impact business growth

Qualifications

2+ years of social media management and content creation experience preferred

Demonstrated success growing either a personal social media account or a company account

Experience in aesthetics, healthcare, beauty, wellness, or luxury brands is a plus

Bachelor's degree or equivalent experience in marketing, communications, media, business, or a related field

Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging social platforms

Experience with video editing software such as CapCut, Premiere Pro, Final Cut, or similar

Strong written and verbal communication skills

Highly organized with exceptional attention to detail

Self‑starter who can work independently and execute quickly

Photography, videography, or graphic design experience is a plus

Compensation & Benefits

Base salary of

$70,000–$85,000 annually , depending on experience and qualifications

Eligibility for performance‑based bonuses tied to revenue growth, lead generation, audience growth, content performance, and other agreed‑upon KPIs

Health and other benefits (if applicable)

Significant opportunity for career growth across both a rapidly growing medical practice and consumer brand

Direct exposure to the growth strategies behind one of the largest physician‑led YouTube channels and a fast‑growing direct‑to‑consumer haircare company

Please include examples of social media accounts you have personally grown or professionally managed when applying.

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