Search & Biddable Performance Senior Manager (Hybrid) New Austin, TX

Search & Performance Senior Manager (Hybrid)
Austin, TX

Hybrid – 2 to 3 days onsite per week

Overview
The Search & Performance Senior Manager owns Weedmaps' highest‑intent acquisition platforms end‑to‑end, leading strategy, execution, and optimization across Google Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and Microsoft/Bing. As a senior individual contributor and platform owner, this person is directly accountable for scaling efficient new‑shopper acquisition through intent‑driven, auction‑based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth.

Impact You'll Make

Own paid search and intent‑based performance strategy and execution across Google Ads and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new‑shopper and efficiency targets.

Drive efficient growth in First‑Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost‑per‑first‑time shopper on high‑CPA channels while scaling volume.

Manage Google Ads holistically as a single cross‑surface platform, leveraging automated bidding, audience signals, first‑party conversion data, and campaign structure to maximize incremental acquisition.

Partner with the creative function to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts.

Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time.

Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value.

Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape.

Partner with Finance and the Senior Director on growth projections, budget scenarios, and planning, laddering plans up from state‑level market priorities.

Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision‑grade performance data.

Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and risks dictate.

Present channel performance, insights, and recommendations to marketing leadership and stakeholders.

Document strategies, optimizations, and processes in shared SOPs.

What You've Accomplished

5–8 years of hands‑on paid media experience with deep expertise in paid search and intent‑based, auction‑driven buying.

Demonstrated track record of owning significant paid budgets and scaling acquisition against CPA/ROAS and volume targets.

Strong analytical foundation: fluent in CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action.

Proven experimentation mindset with a record of designing and executing A/B and incrementality tests.

Experience partnering with creative teams on performance creative across search, video, and display assets.

Cross‑functional collaboration with Product, Creative, Lifecycle, Data, and Finance.

Excellent organization, prioritization, and communication skills in a fast‑paced, ambiguous environment.

BA/BS preferred.

Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4.

Experience with Google Ads Data Manager, server‑side conversion feeds, or first‑party data integration.

Comfort mentoring junior members or operating as a player‑coach as the team scales.

Experience in a marketplace, publisher, or two‑sided platform business.

Experience managing acquisition in regulated or restricted‑advertising categories is a plus.

Base pay range: $123,200 – $140,000 per year, competitive bonus.

2026 US Benefits for Full Time, Regular Employees

Physical Health (Medical, Dental & Vision)

100% employer‑paid premium for employees

Company HSA contribution with the High Deductible Health Plan

401(k) Retirement Plan (employer match up to 3.5%)

Basic Life, Voluntary Life and AD&D Insurance

Supplemental, voluntary benefits

Student Loan Repayment/529 Education Savings with monthly company contribution

FSA (Medical, Dependent, Transit and Parking)

Critical Illness Insurance

Short‑ and Long‑term Disability Insurance

Pet Insurance

Identity theft protection

Legal access to a network of attorneys

PTO, paid sick leave, and company holidays (including 2026 holiday shutdown)

Paid parental leave

Equal Opportunity Statement
Weedmaps is an equal‑opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on

race

(including traits historically associated with race), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E‑Verify to confirm the employment eligibility of all newly hired employees. Learn more about E‑Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations@weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

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