Senior Analyst, Commerce Media

Job Description 67% of brands plan to increase their spending on Amazon and Walmart over the next year, with an overall projected retail media market of $34B by 2023 (across all retailers). Digitas’ world‑class Precision team is responsible for all digital media activation in this increasingly addressable and shoppable world, including display, video, mobile, and native ad formats. With a deep understanding of media platforms, data, and targeting strategies and razor‑sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.
We’re looking for an outstanding Sr Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon‑specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
Responsibilities As a Sr Analyst , you’ll be responsible for campaign management activities such as campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands‑on self‑serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.
Day to day your role includes:
Contributing as a primary contact for day‑to‑day clients
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of managers
Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day‑parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
In‑platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations
Providing creative solutions to client challenges
Direct oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off‑shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Outside of day‑to‑day
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad‑hoc reporting requests as they come through
Qualifications As a Sr Analyst , you’ll be responsible for campaign management activities such as campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks. Campaigns will vary between hands‑on self‑serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.
Day to day your role includes:
Contributing as a primary contact for day‑to‑day clients
Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of managers
Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day‑parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
In‑platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
Ensuring that media deliverables meet and align with client goals and objectives
Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations
Providing creative solutions to client challenges
Direct oversight of Analysts and supporting their growth and professional development
Understanding big picture implications and how insights can be applied in other programs and environments
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Developing and maintaining quality control procedures for campaign implementations
Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Adopting established account management standards and program management best practices
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Active knowledge sharing with capability and broader agency
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Be strategic partner to any off‑shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Outside of day‑to‑day
Keep up to date on industry trends and send highlights to greater team when applicable
Handle ad‑hoc reporting requests as they come through
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $81,225.00 - USD $116,655.00/Annually.

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