Marketing & Public Relations Manager

Marketing & Public Relations Manager
Provide leadership for marketing efforts for both Georgia Farm Bureau Federation and the Georgia Farm Bureau Mutual Insurance Company. Acquire, manage, and coordinate advertising space for GFB companies across all media outlets, including digital, print, online, radio, outdoor, and television. Manage monthly budget accountability in the Information/PR/Marketing department. Direct Marketing, Visual Strategies and Publications. Grow the online presence of the company by making informed decisions supporting professional strategies, technical roadmaps, and direction of the company’s two websites, working closely with IT personnel on content, overall functionality, and ROI.

Manage and recommend involvement with key sponsor partners. Manage the relationship with the Georgia Exposition and Agriculture community (GA National Fairgrounds and Agriculture Center) and Abraham Baldwin Agricultural College. Represent the company in public meetings and public spaces in collaboration with the Information/PR Director. Coordinate the development and implementation of an external plan that enhances our social responsibilities.

Travel up to 20% of time (both in‑state same‑day travel and overnight, via vehicle and air travel). Manage goals and expectations of press releases, company branding, television, radio, marketing, and print. Work with Marketing team members to handle high‑level company responses to potential crises, any negative comments on social media and mainstream media sources (Brand Reputation). Respond to special requests on behalf of the company from corporate partners (e.g., Executive Communications, Public Policy Team, Member Services). Oversee the leaders in the areas of print, marketing, and visual strategies.

Knowledge of GFB Public Policy (IFIV/PAC), GFB Member Services, GFB Field Services, Georgia Foundation for Ag, and GFB Insurance marketing goals.

General knowledge and exposure to marketing, agriculture, insurance, External Affairs, Public Policy, Accounting & Budget.

Cursory understanding of GFB policies and the ability to communicate these issues to others.

Management skills related to team building, supervising relationships, and interpersonal leadership.

Proficient in computer skills (Microsoft Office Suite, Excel, Outlook, PowerPoint, Word, etc.).

Bachelor’s degree in business, marketing, journalism or a related field required, along with a minimum of 7 years of relevant professional experience; or 15+ years of equivalent professional experience required. Preferred media buying experience, especially with streaming media platforms. Minimum 2+ years of Digital Marketing management experience required. Minimum 4+ years of experience in writing, public speaking or news gathering, television, or radio required. Minimum 4+ years of experience in website management, SEM and SEO required. Minimum 4+ years of experience in social media engagement, posting, and marketing strategies required. A valid Georgia driver’s license with a driving record that meets underwriting standards of the Georgia Farm Bureau Mutual Insurance Company.

Must have strong communication skills with the ability to speak in conference/meeting settings. Ability to lift some equipment up to 25 pounds. Travel flexibility on planes and in vehicles.

Equal Opportunity Employer: This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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