Requirements
- 5-9+ years of experience in influencer and/or affiliate marketing, with demonstrated ownership of strategy and execution across both channels
- Deep knowledge of TikTok, Instagram, and YouTube – how they work, what performs, and where the space is heading
- Experience managing influencer/affiliate platforms (Superfiliate, Trybe, billo, etc.)
- Strong brief-writing and storytelling skills – you can translate brand strategy into creative direction a creator actually wants to execute
- Proven ability to manage budgets, negotiate contracts, and hold external partners accountable
- Highly organized with strong project management instincts – comfortable juggling multiple campaigns and workstreams simultaneously
- Collaborative and clear communicator across Brand, Creative, and Paid teams
- Genuine passion for women's health, wellness, or CPG – and an understanding of how to talk about these topics in ways that feel real, not clinical
- (Desirable) Experience with TikTok Shop and affiliate/commission-based creator programs
- (Desirable) Background in DTC or health and wellness brands
What the job involves
- O Positiv is looking for a Sr. Manager, Influencer & Affiliate Marketing to own and scale both channels across the brand's portfolio
- You'll lead strategy end-to-end – developing a full-funnel creator program that spans organic influencer, affiliate, and paid amplification – while serving as the connective tissue between creator activations and our broader brand and performance marketing efforts
- You'll report to the VP of Brand and collaborate closely with our Creative, Social, Paid Media, and Retail teams
- This is a high-ownership role for someone who thrives at the intersection of brand-building and conversion, knows how to build programs that scale, and can move fast without sacrificing quality
- Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels – from always-on programming to key product launches and seasonal campaigns
- Oversee creator sourcing, briefing, contracting, negotiating, content feedback, and usage rights at scale
- Develop clear, on-brand creative briefs in partnership with Social and Creative teams that set creators up to produce content that feels authentic and performs
- Build and nurture long-term creator and ambassador partnerships that drive sustained brand advocacy and community growth
- Collaborate cross-functionally with Brand, Paid Media, Creative, and Legal to integrate influencer content into broader marketing initiatives
- Stay ahead of platform trends, creator economy shifts, and competitive activity – and bring smart, disruptive ideas to the table
- Build and scale a long-term, high-performing affiliate program with a focus on conversion and revenue
- Recruit and activate a strong affiliate portfolio, manage commissions, tracking, and partner communications
- Create competitive commission structures and promotional offers to motivate and retain top-performing partners
- Collaborate with influencers to produce UGC that fuels paid media, email, and web – ensuring creator content works hard across the full funnel
- Manage and optimize affiliate platforms (e.g., Superfiliate) to track performance and payouts accurately
- Define KPIs across both channels – including ROAS, GMV, conversion rate, EMV, and engagement – and translate performance data into clear recommendations and optimizations
- Develop frameworks, playbooks, and operational systems to standardize execution across influencer and affiliate programs
- Manage and allocate budgets across initiatives, balancing brand-building and performance goals
- Lead campaign reporting and present learnings and recommendations to cross-functional stakeholders
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