Director, HCP Marketing

Director, HCP Marketing The Director, Hcp Marketing is responsible for developing and executing the healthcare provider (hcp) engagement strategy for an upcoming launch in schizophrenia. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among hcps. The director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that hcp marketing initiatives support both short-term brand objectives and long-term market success.
Key responsibilities include:
hcp marketing strategy & execution
hcp engagement & field enablement
omnichannel & non-personal promotion (npp)
kol engagement & speaker programs
cross-functional leadership
team leadership
performance measurement & optimization
budget & resource management
Qualifications and key competencies include:
bachelor's degree in business, marketing, or a related field; mba preferred
8+ years of pharmaceutical marketing experience, with a focus on hcp engagement, omnichannel marketing, or field sales enablement; launch experience preferred
experience in cns, psychiatry, neurology, or related therapeutic areas preferred
proven ability to develop and execute hcp engagement strategies, including non-personal promotion (npp), field support, and speaker programs
strong analytical skills, with the ability to leverage data and insights to refine marketing execution
excellent collaboration and communication skills, with experience working in cross-functional teams
experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
competencies:
accountability for results
strategic thinking & problem solving
patient & customer centricity
impactful communication
respectful collaboration
empowered development