Director of Marketing & Sales Optimization

A local homebuilder is seeking a strategic and results-driven

Director of Marketing and Sales Optimization

to lead the integration of marketing strategy and sales execution across its growing communities in Upstate South Carolina. This role is responsible for driving performance across the full customer lifecycle while continuously improving systems, processes, and team effectiveness.

This is a highly visible leadership position for a candidate who can balance strategic marketing leadership with hands-on sales management and operational execution.

Responsibilities:
Sales Leadership & Performance:

Lead, coach, and develop the sales team to achieve key performance metrics including sales pace, tour-to-contract ratios, closings, and customer satisfaction
Conduct weekly sales meetings, performance reviews, and ongoing coaching to improve conversion and consistency
Manage the full sales lifecycle including lead follow-up, tours, contract execution, and closing timelines
Ensure proper CRM utilization for tracking leads, documenting customer interactions, and managing pipeline visibility
Recruit, hire, train, and onboard new sales professionals, fostering a culture of accountability and continuous improvement
Oversee relationship management with lenders, closing attorneys, and realtor partners to ensure efficient closings

Marketing Strategy & Optimization:

Develop and execute integrated marketing strategies that drive qualified traffic, lead generation, and measurable sales outcomes
Oversee digital marketing strategies and campaigns (paid media, social, web) and evaluate ROI to optimize performance and cost efficiency
Ensure brand consistency across all channels including website, listings, signage, model homes, and customer touchpoints
Partner with internal stakeholders and external vendors to execute campaigns, community launches, and marketing initiatives
Leverage market data, buyer behavior, and competitive insights to inform positioning, pricing, and product strategy

Operations, Systems & Customer Experience:

Own and optimize CRM and marketing technology platforms, ensuring accurate reporting and campaign attribution
Track and report on sales and marketing performance, providing insights and recommendations to leadership
Ensure a seamless and consistent customer experience from initial inquiry through closing
Guide the customer journey including tours, design meetings, pre-construction processes, and expectation setting
Maintain excellence in model home presentation, inventory readiness, and community standards
Drive continuous improvement in sales processes, automation, and operational efficiency
Collaborate cross-functionally with construction, design, and marketing teams to align timelines and customer expectations

Qualifications:

7+ years of experience in sales, marketing, or a blended leadership role within homebuilding or residential real estate
Bachelor's degree preferred; proven industry experience may be considered in lieu of a degree
Proven success managing and coaching sales teams, improving conversion rates, and driving revenue growth
Strong foundation in marketing strategy, including digital campaigns, lead generation, and performance analytics
Hands-on experience with CRM systems (e.g., HubSpot) and sales/marketing technology platforms
Strong understanding of the homebuying process and residential construction, or the ability to quickly develop this expertise
Highly analytical, with the ability to translate data into actionable insights and strategy
Excellent communication, leadership, and cross-functional collaboration skills
Ability to balance strategic thinking with hands-on execution
Willingness to travel across local Upstate South Carolina communities

Compensation & Benefits:

Base salary: $115,000 - $135,000, plus performance-based bonus aligned to sales and marketing performance metrics; total target compensation of approximately $200,000
Opportunity to take ownership of a high-impact leadership role within a growing regional homebuilding organization
Collaborative, entrepreneurial environment with strong executive leadership partnership
Comprehensive health benefits, including medical, dental and vision coverage, effective the first of the month following hire
Optional long-term and short-term disability coverage, and life insurance
Paid time off: 3 weeks annually
401(k) plan eligibility after one month of employment
Employer 401(k) match: 100% of the first 3% of employee contributions, plus 50% of the next 2%