ROSTR, Inc. is hiring: Artist Marketing & Audience Manager in New York

About FADER Label
For over 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. The current and former home to critically acclaimed artists including Clairo, Del Water Gap, Slayyyter, Binki, Yuna, James Ivy, Matt and Kim, and many more.

The Role
We're seeking an Artist Marketing & Audience Manager to lead digital campaign execution, audience development, and creator partnerships across FADER Label, FADER Management, and FADER Editorial.

This role sits at the intersection of music, media, and culture, working closely with artists, managers, marketers, editorial teams, and brand partners to help campaigns reach and engage audiences. The ideal candidate brings a strong understanding of digital marketing, creator ecosystems, and audience growth, along with a genuine passion for music and culture.

This role reports to the General Manager of FADER Music Group.

What You’ll Do
Artist Marketing & Campaign Management

Lead day-to-day execution of digital marketing campaigns for artist releases, tours, and key moments

Collaborate with artist managers, creative teams, and external partners to develop campaign plans and audience strategies

Manage timelines, assets, approvals, and campaign deliverables across multiple projects

Identify opportunities to extend campaign reach through social, creator, and community channels

Support release planning from announcement through launch and beyond

Audience Growth & Development

Develop strategies that grow artist audiences and deepen fan engagement

Identify emerging audience behaviors, platform trends, and content opportunities

Partner with internal teams to ensure campaigns are optimized for platform-specific audiences

Help build repeatable audience growth systems across FADER's artist and media properties

Creator & Community Partnerships

Build and manage relationships with creators, tastemakers, fan communities, and digital publishers

Develop creator strategies that support artist releases and company initiatives

Coordinate creator activations, partnerships, and influencer campaigns

Identify new partnership opportunities across social platforms and emerging communities

Editorial & Media Integration

Partner with FADER Editorial to maximize the reach of interviews, cover stories, video content, and editorial franchises

Develop distribution strategies that extend content beyond owned channels

Help connect artist, media, and brand initiatives where appropriate

Analytics & Insights

Track campaign performance across platforms

Monitor audience growth, engagement, and creator campaign effectiveness

Develop reporting and recommendations for internal teams and partners

Use data and insights to inform future marketing strategies

Who You Are

Curious and knowledgeable about music, culture, media, and how audiences engage online

Comfortable balancing creative thinking with operational execution

Highly organized and able to manage multiple campaigns simultaneously

Strong communicator who enjoys collaborating across teams

Self-motivated and comfortable working in a fast-moving environment

Someone who takes initiative and enjoys building things from the ground up

What You Bring

3–5 years of experience in artist marketing, digital marketing, audience development, influencer marketing, or creator partnerships

Experience working at a record label, management company, media platform, creator agency, entertainment company, or consumer brand

Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms

Experience managing digital campaigns and coordinating cross-functional stakeholders

Familiarity with creator marketing and influencer partnerships

Experience using analytics and reporting tools to evaluate campaign performance

Excellent organizational skills and attention to detail

What We Offer

Pay range for this role is between $69,000 and $90,000

Comprehensive benefits package: Medical, Dental, Vision

Paid vacation and company holidays

Short and Long Term Disability

Flexible Spending Account

401K with company match

Opportunity to work across music, media, and culture within a collaborative team environment

FADER Label is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other protected status.

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