US Marketing Lead

US Marketing LeadWe are seeking a highly motivated and hands-on Marketing Lead to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long-term growth.Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, whilst being data-driven and focused on performance measurement and optimization. This is an opportunity for someone who thrives in fast-paced scaleup environments and enjoys both strategic planning and direct execution whilst being in the office for 4-5 days a week to work closely with the team.Job RequirementsResponsibilities:Support the development & execution of the company's US marketing and go-to-market strategyCo-ordinating with our European marketing team to ensure global cohesion in executionManage and execute webinars and eventsExperience designing and implementing a structured matrix for marketing messagingDevelop content including website copy, email campaigns, thought leadership, customer stories, and social mediaCreate and manage demand generation campaigns across digital channels with support from the global team and ads agencySupport lead generation and sales enablement initiativesManage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growthWork with the global team to ensure consistent market positioningCoordinate webinars, events, partnerships, and industry marketing opportunitiesConduct market research and analyze customer insights, competitors, and trendsRequirements:4-8 years of B2B marketing experience, ideally within financial services or fintechExperience working in startups or high-growth environments preferredStrong understanding of fintech, financial services, treasury, banking, or cash managementProven ability to build and execute marketing programs independentlyStrong experience in planning, coordinating, and executing events, as well as measuring successAbility to coordinate and deliver engaging webinars across time zonesExperience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)Comfortable working cross-functionally with sales, product, and operations teams, globallyExperience managing agency partnersExcellent written communication and storytellingWhat we offer:Competitive SalaryStock OptionsBonus20 days holidayEnhanced 401(k)Anthem Health Insurance - EPO, PPO, HDHP OptionsShort- and Long-term Disability InsuranceWorkers' Compensation InsuranceLife Insurance (Death in Service)Dental & Vision InsurancePay range transparencyTreasurySpring is committed to fair and equitable compensation practices. The pay range for this role is listed below and represents the base salary range. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience and knowledge, and alignment with market data.