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Production Copywriter

Strong Automotive Merchandising · Birmingham, AL, USA ·

Job type:
Full Time

The Copywriter (Production) creates clear, persuasive advertising copy for Strong Automotive’s dealership clients. This senior role writes broadcast scripts and campaign copy used across TV, radio, streaming/digital, direct mail, and print. The Copywriter partners with the Creative Director and Account Team to move work from concept to final, delivering high-quality creative in a high-volume, deadline-driven production environment.5+ years professional copywriting experience in an agency or in-house creative/production environmentPortfolio demonstrating broadcast scriptwriting (TV and radio) plus strong work in digital and print/direct mail campaignsAutomotive marketing experience strongly preferred (dealership, OEM, or automotive agency) with comfort writing offer-driven retail messagingProven ability to lead creative from concept to final, including making recommendations and iterating quickly through revisionsStrong collaboration skills with creative leadership and account teams, with consistent communication and follow-throughHigh attention to detail (accuracy in offers, model names, and messaging consistency)Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or similar preferred, or equivalent experience plus a strong portfolio
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