Lifecycle Marketing Manager (Hybrid - Austin, TX - 4 days Onsite)

We’re partnering with a high‑growth, VC‑backed marketplace company that’s modernizing a massive, underserved healthcare supply industry. They’re looking for a Lifecycle Marketing Manager to own conversion across the funnel and build scalable lifecycle systems from the ground up. This is not an email‑only role. It’s a hands‑on, strategic position for someone who thinks deeply about MQL → SQL conversion, nurture strategy, and pipeline progression and knows how to connect marketing activity directly to revenue.

What You’ll Do

Own lifecycle strategy across the funnel, with a focus on conversion and pipeline impact

Build and optimize nurture programs aligned to buyer stages

Partner closely with Growth and RevOps on segmentation, automation, and reporting

Translate campaign engagement (ABM, partnerships, events) into structured follow‑up

Continuously test, iterate, and improve lifecycle performance in a lean environment

What We’re Looking For

4–7 years of B2B marketing experience, ideally in lifecycle, demand gen, or email

Proven startup experience in a high‑growth, early‑stage environment

Strong understanding of funnels, buyer journeys, and lifecycle automation

Comfortable owning campaigns end‑to‑end, from strategy through execution

Analytical, conversion‑focused, and able to operate with limited process

Collaborative mindset and experience working closely with RevOps

Nice to Have

SMB SaaS experience

HubSpot, Salesforce, or similar tools

Experience supporting ABM or partner‑led campaigns

Why This Role

True ownership of lifecycle and conversion—not just execution

Direct impact on revenue and pipeline

Small, scrappy team with high visibility and autonomy

Opportunity to build foundational systems at a critical growth stage

If you’re excited by ownership, impact, and building from scratch, this is a standout opportunity!

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