Marketing Manager

Base Salary: €60.000 - €75.000

Coverflex started with a simple observation: work changed, but compensation didn’t. A few founders looked at how people were being paid across Europe—rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees—realised the model simply hadn’t kept up with modern work. What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

Key Information

Role: Marketing Manager

Seniority Level: Intermediate

Type: Individual Contributor

Languages: English (main) / German (C2
ative)

Main Tools: HubSpot, Webflow, Notion, Figma, Analytics tools, Claude

Location: Remote (Germany)

Compensation

Base Salary: €60.000 - €75.000

Equity: Yes – Stock Options under our Equity Incentive Plan

Contract Type: Permanent

Your Impact
You’ll build Coverflex’s marketing presence in Germany from zero—brand, content, and organic pipeline. Your mission is to establish credibility, generate demand, and support market entry in one of our most strategic and complex markets.

Success will be measured after 90 days by:

Delivered German market launch readiness (website, content, sales materials)

Established initial brand presence (PR, community, events)

Started generating inbound pipeline from organic channels

How We’ll Measure Success

Market launch readiness (website, SEO, content, events)

Brand presence in Germany (PR placements, community visibility)

Organic pipeline generation (MQLs, SQLs, attribution to content/SEO)

Challenges of the Role

Starting from zero: no brand, no SEO, no media relationships

Operating in a high‑trust, high‑complexity market with strong regulatory context

Dealing with methodical and sceptical buyers

Balancing local ownership with global alignment

High autonomy with accountability for outcomes

Must‑Have Qualifications

Native or fully fluent German with professional English

5+ years in B2B marketing (SaaS, HR tech, or fintech preferred)

Proven experience working in the German market

Strong writing skills in German (native‑level storytelling)

Experience owning organic channels end‑to‑end (SEO, content, PR, events)

Website management experience (content, landing pages, analytics)

Ability to move between strategy and execution

Proficient with AI tools in daily workflows

Nice‑to‑Have Qualifications

Knowledge of the German benefits landscape (e.g., Sachbezug, bAV, etc.)

Familiarity with HR tools ecosystem (e.g., DATEV, Personio)

Experience launching a brand or market from scratch

Existing network in German HR / Finance communities

Experience with Webflow or similar CMS

Desired Personal Traits

Builder mindset: energized by starting from zero

Locally sharp: deep understanding of German buyer mindset

Outcome‑driven: think in pipeline, not just content output

High ownership: set priorities and move without waiting for direction

Execution‑focused: move fast while maintaining quality

AI‑native: use AI as a core tool to think, create, and ship faster

Potential Frustrations

Prefer optimising existing systems instead of building new ones

Need fully defined processes before starting

Focus on activity instead of outcomes

Treat localisation as translation instead of adaptation

Work in isolation and avoid cross‑functional collaboration

Skeptical about adopting AI tools

Equal Opportunity
We hire for impact and potential, not pedigree. We welcome applications from people with non‑linear careers, career breaks, caregiving gaps, and those changing fields. No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

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