ABM Marketing Manager , AWS North America Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end‑to‑end execution of territory ABM programs, working backwards from customer needs to create data‑driven, multi‑channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross‑functional stakeholders.

Key Responsibilities

Design and execute territory‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences

Ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures

Oversee campaign and event execution

Drive marketing decisions in partnership with sales stakeholders

Formulate quarterly and annual ABM plan documents

Make prioritization decisions on marketing mix

Pipeline influence and revenue contribution from ABM accounts

Process improvement and best practice contributions

Basic Qualifications

5+ years of professional non‑internship marketing experience

Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience managing budgets

Experience managing projects in a fast pace environment

Experience partnering with sales and sales leadership on GTM initiatives

Preferred Qualifications

MBA

Knowledge of key technology and market trends

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York – 88,700.00 – 155,200.00 USD annually

USA, TX, Austin – 80,600.00 – 141,100.00 USD annually

USA, VA, Arlington – 80,600.00 – 141,100.00 USD annually

USA, WA, Seattle – 82,700.00 – 141,100.00 USD annually

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