Content Marketing Manager

Content Marketing ManagerIncident IQ HQ (Atlanta) OR Incident IQ North (Alpharetta)As we scale, we're looking for a versatile Content Marketing Manager who can balance creativity with impact. In this role, you'll be the dedicated content owner on our marketing teamcrafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand.You'll thrive here if you're a self-starter with a strategic mindsetsomeone who can take a theme, run with it, and deliver polished work that moves the needle. Collaboration is key: you'll partner with product marketing, demand generation, and creative teammates to bring ideas to life, while using data and feedback to refine and optimize. The ideal candidate is a strong writer with experience turning complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12.This role serves as a foundational content position with strong potential to evolve into even more strategic roles as the team grows. This position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates.Content Marketing Manager Responsibilities:Content CreationWrite, edit, and manage high-quality B2B content across various formats (including but not limited to blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impactRepurpose existing content into new formats to extend its reach and impactEnsure all content is aligned with our brand identity, is in our brand voice, is accurate and engaging, and optimized for lead generationContent Strategy & PlanningMaintain the content calendar aligned to campaigns, product launches, and marketing prioritiesCollaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and content packagingSupport Demand Generation and campaigns by creating high-impact assets to influence pipeline and conversionsStay current with industry and content trends to keep our strategy fresh and effectiveTeam CollaborationPartner with product marketing, creative services, growth marketing, and leadership to source input and align on prioritiesWork closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignmentProject Management & ExecutionUse project management tools (e.g. Asana) to keep content initiatives organized and on-timeCreate structured brief templates to align with stakeholders & freelancers, ensuring assets meet tone and quality standardsManage multiple deliverables while meeting deadlines with minimal oversightContent Analytics & OptimizationConduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insightsWork with Demand Gen and Ops teams to track performance and report on content effectiveness across channelsUse data to refine messaging, formats, and distribution for better resultsContent Marketing Manager Requirements:58 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred)Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voiceDemonstrated ability to craft thought leadership and narrative content tailored to B2B audiences.Experience with analytics tools (Google Analytics, Marketo, or similar) and comfort working with performance dataStrong project management and organizational skills; experience with tools like Asana is a plusAbility to collaborate effectively across teams and communicate with clarity and confidenceCuriosity and adaptabilitystaying up-to-date on emerging content tools, formats, styles, and platformsContent Marketing Manager Nice to Have:Familiarity with K-12 audiences, EdTech, or B2B SaaS marketing, especially content that drives pipelineExperience with Marketo or another marketing automation platform for content distribution and reportingFamiliarity with SEO best practices and ability to optimize content for search and lead generationBasic understanding of HTML/CSS or CMS publishing workflows (WordPress)Ability to create light multimedia content (simple graphics in Canva, basic video editing, or podcast scripting)Familiarity with AI-assisted writing/editing tools and how to use them responsiblyExperience managing freelance writers and editorsWhat makes Incident IQ different:We facilitate whole-person growth where employees can develop personally as well as professionally.We offer an energetic and collaborative environment; everyone's opinion matters!We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).Incident IQ is an Equal Opportunity Employer