Product Manager II – Ads Targeting & Measurement

Product Manager II – Ads Targeting & Measurement

As a Product Manager II on the Ad Platform team, you will plan and manage the execution of multiple features for our Audience Targeting and Measurement tracks.
You will work at the intersection of identity, data clean rooms, third‑party measurement integrations, and Disney's first‑party audience graph—defining how Disney proves advertiser outcomes at scale.
Responsibilities

Help manage the product backlog for audience targeting and measurement capabilities, managing near‑ and long‑term delivery.
Author clear, detailed product specifications and user stories, translating stakeholder requirements into actionable engineering work—from audience signal ingestion to measurement reporting surfaces.
Partner with engineering, data science, and UX/UI design teams to build and ship measurement products.
Drive targeting product capabilities—audience segmentation, data clean‑room integrations, identity resolution, and addressability features tied to Disney's first‑party data assets.
Define and track critical metrics (coverage, match rates, measurement activation rates, reporting latency) and partner with GTM and financial planning to tie them to revenue outcomes.
Support UAT and product release readiness—including stakeholder training, documentation, and operational support.
Collaborate with a Scrum team: participate in sprint ceremonies, maintain backlog health, drive prioritization, and ensure engineering teams always have clear, consumable stories.
Champion an AI‑native approach to product development—leveraging intelligent tooling and data automation to move faster and build smarter.
Qualifications

3+ years of product management experience.
Basic understanding of CTV/streaming advertising dynamics.
Highly analytical—comfortable interrogating data and holding engineering to data quality standards.
Solid communication skills across engineering partners and non‑technical business stakeholders.
Bias for execution with impeccable follow‑through.
Required Education

BA/BS or equivalent experience required.
Location: Glendale, CA, USA.

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