Global Product Activation Manager, YouTube Live

Global Product Activation Manager, YouTube Live
Location options: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA. This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Qualifications

Bachelor's degree or equivalent practical experience.

6 years of experience in a management consulting, sales operations, business strategy, or corporate advisory role.

4 years of experience working with executive stakeholders.

Experience working with the YouTube ecosystem, creator economy (viewers, creators, advertisers), or music/media landscape.

Experience working cross-functionally with business and technical teams.

Experience communicating and collaborating, including presenting to executive audiences.

Understanding of the YouTube Live ecosystem (viewers, creators, advertisers, developers) and the live streaming industry.

Ability to take initiative and manage multiple priorities and subject matters.

Excellent business sense with problem‑solving and analytical skills (e.g., SQL).

About the Job
The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.

The core capabilities of the team include designing go‑to‑market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding the needs of partners and creators to provide product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.

Our Emerging Experiences and Community (EMCO) team covers a range of products and features across Shorts, Gaming, Community, Generative Artificial Intelligence (GenAI), Creation, and Live. We ensure YouTube’s long‑term success by collaborating with Product teams to advocate for and prioritize the needs of YouTube creators and partners on behalf of the YouTube Business organization, and by helping to drive adoption of products and priorities across segments and verticals.

In this role, you will focus on YouTube Live and will activate features that include live creation, consumption, discovery, monetization, and Live responsibility features to help creators and viewers make meaningful real‑time connections.

Responsibilities

Define and shape go‑to‑market (GTM) plans, execute communications documents, lead experiments and trusted tester programs, and manage quarterly forecasting.

Serve as a product expert and consultant for the business and partnerships teams to influence product roadmaps while driving hypothesis‑based business strategy for YouTube Live’s products across users, partners, and creators.

Drive operational excellence, including setting and tracking OKRs, driving annual business planning, and owning program management for key programs while working seamlessly with global and regional Business GTM to drive business outcomes and product adoption goals.

Contribute to analysis and intelligence for projects and develop executive‑level business cases to unlock spend, define business strategy, or support shifts.

Gather market intelligence and conduct analyses or modeling to develop insights through product or program data analysis using Structured Query Language (SQL) and spreadsheets, dashboarding, and deck building.

Compensation and Benefits
United States: $152,000 – $222,000 (USD) + 15% bonus target + equity + benefits.

Benefits include health, vision, dental, and 401(k) matching. Additional details are available within the Google benefits portal.

Equal Employment Opportunity
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents to be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know Your Rights: workplace discrimination is illegal, Belonging at Google, and How We Hire.

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