Sr Manager Franchise Marketing - Fisher Price

Sr Manager Franchise Marketing - Fisher Price
Full-time

Location: New York - East Aurora

Company: Fisher-Price, Inc.

Compensation: USD 125,000 - USD 157,000 per year

Job Description
This role sits at our Fisher-Price headquarters in Buffalo, NY and will require working onsite with our team.

The Fisher-Price team is seeking an experienced Sr. Manager, Franchise Marketing to lead global brand expansion beyond toys for Fisher-Price and Little People. This role is focused on identifying and unlocking growth across Consumer Products, Digital Play & Learning, Entertainment (TV/Film/Music), Publishing, Live Experiences, and Brand Partnerships. You will define where and how the brands show up in these spaces, build compelling narratives, and bring partners into the ecosystem. This is a strategy + storytelling + external-facing role, not a core toy marketing or communications role.

Qualifications
What we’re looking for: Competencies

Proven experience in franchise strategy, brand extension, or licensing‑driven growth

Strong ability to build and sell strategic narratives to external partners and senior stakeholders

Experience working across multi‑category brand ecosystems (e.g., entertainment, consumer products, digital, etc.)

Confident presenter and storyteller, comfortable leading high‑stakes external pitches

Ability to operate at the intersection of strategy, creativity, and business development

Strong cross‑functional collaborator with Licensing, Retail, and Regional teams

Experience, Knowledge, Skills

8+ years in franchise strategy, licensing, brand expansion, or related fields

Demonstrated success building new category or partnership‑driven growth strategies

Experience working with or alongside licensees, partners, or retail stakeholders

Track record of developing strategic frameworks and pitch narratives that drive business outcomes

Strong global perspective with ability to scale ideas across regions

Personal Attributes

Tenacious and full of creative energy

Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful

Entrepreneurial and innovative thinker who embraces change and takes on new challenges

Strong collaborator that takes personal accountability and loves to work in a team environment

Effective in a dynamic fast‑paced environment

Fast learner

Self‑motivated with a positive attitude

Benefits include competitive total pay, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

We are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply.

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