Associate Director, Audience Modeling & Activation
Gilead Sciences | Posted Mar 13 | Full‑time | Sunnyvale, CA | Hybrid position based in Foster City, California
Gilead is committed to discovering, developing, and delivering therapies that improve the lives of patients with life‑threatening illnesses worldwide.
Key Responsibilities
- Develop advanced machine learning models and statistical algorithms to create highly targeted audience segments, leveraging modeled audience techniques such as 3P LAL and look‑alike modeling based on consumer behaviors, demographics, and other factors.
- Collaborate with cross‑functional teams to activate audience segments across digital channels, ensuring alignment with marketing goals and KPIs.
- Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness.
- Leverage experience with LiveRamp, data clean‑room environments, or similar platforms to manage and enhance consumer data analysis, ensuring seamless data integration and privacy‑compliant collaboration.
- Ensure data quality and accuracy when leveraging audience data for campaign execution, adhering to best practices in data privacy, governance, and security standards.
- Work closely with marketing, data analytics, media, and creative teams to align audience targeting with campaign strategies, messaging, and creative direction.
Data Management & Governance
Maintain data integrity and compliance with privacy regulations, including data protection laws related to consumer and healthcare data.
Required Qualifications
- Proven experience in audience segmentation, audience creation, and data‑driven marketing, with a focus on modeled audience techniques such as look‑alike modeling (3P LAL) and predictive modeling.
- Advanced proficiency in Python for data analysis, modeling, and automation.
- Strong experience with SQL for data querying and manipulation.Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC).
- Knowledge of privacy regulations and data governance best practices.
- Strong analytical and problem‑solving skills applied to uncover insights, solve complex business problems, and improve audience targeting strategies.
Basic Qualifications
Bachelor’s degree and 10 years of relevant experience, or Master’s degree and 8 years of relevant experience, or PhD and 5 years of relevant experience.
Preferred Qualifications
- Experience with pharma data and familiarity with platforms such as LiveRamp.
- Experience managing large‑scale consumer data sets and audience targeting for media buying and advertising strategies.
- Expertise in look‑alike modeling (3P LAL) to generate high‑quality actionable audience insights for campaign activation.
People Leader Accountabilities
- Create inclusion by modeling diversity and embedding its value in team management practices.
- Develop talent through coaching, feedback, and career development.
- Empower teams by aligning goals, purpose, and organizational objectives and providing support to remove barriers.
Compensation and Benefits
Salary range: $195,670.00 – $253,220.00. Additional compensation may include discretionary annual bonus, stock‑based long‑term incentives, paid time off, and a benefits package that includes company‑sponsored medical, dental, vision, and life insurance plans.
For additional benefits information, visit
Equal Employment Opportunity
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants, and is dedicated to fostering an inclusive work environment. Employment decisions will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information, gender identity and expression, veteran status, or other non‑job related characteristics.
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