Account Director, Business Development

Betty is a fully integrated creative agency devoted to
building better. You name it, we probably want to improve it. And
we want to work with someone who feels the same way. We're looking
for an energetic, inclusive, fun-loving person who’d rather lead
than follow. Someone who prioritizes creating remarkable work,
strengthening client relationships, contributing to agency growth,
and building consumer experiences for an increasingly multicultural
and global world.
GENERAL PURPOSE OF
JOB
The
Account Director, Business Development will support Betty’s new
business activity as a strategic pitch lead, helping to quickly
understand prospective clients in order to lead RFI and RFP
activity that results in great strategic and creative work, and
ultimately new Betty clients. This person will focus heavily on
opportunities for our Favorite Child design offering, but support
across all Betty business development efforts (AOR, studio,
etc.)
The Account Director,
Business Development will build, lead, and manage
cross-organizational teams, ensuring a strong, profitable, and
vibrant business development function consistent with our mission
and values.
Additionally, this person could – as personal
capacity and agency workload permits/requires – run select
accounts, ensuring that once a “new logo” is won the work is
supported by a strong client-relationship, strategic business
insight and high-quality creative
output.
The ideal person
for this role will be the ultimate collaborator – tenacious about
soliciting thinking across strategy, creative, production and more.
They should have strong writing and presenting skills, and not be
afraid of a tight timeline or an incomplete brief. This person must
be fluent in both campaign creative and foundational brand creative
(design systems, packaging design, etc.). And finally, they need to
have excellent project management skills. This includes working
with our project management team to establish and hold people
accountable for adhering to certain milestones and a certain
quality of work.
We
work hard. We think hard. And we have a ton of
fun.
KEY
RESPONSIBILITIES
Actively contributes to building win strategies and
pitch themes
arratives
Leads pitch activity, including establishing a vision
for the process, working across the agency to establish the right
team, and ensuring that final presentation and proposal materials
are inspirational and client-focused
Works collaboratively with the pitch team to assist
in developing RFIs, RFPs and pitch presentations; this is inclusive
of strong writing and presentation skills to draft RFI/RFP copy and
edit content contributions to align to an established
narrative
Quarterback new business team meeting logistics, in
collaboration with project management and other new business
support, for active pitches, including internal meetings and
virtual and in-person client meetings
Work with discipline leads to manage cross-agency
resources that are assisting on new business efforts, coordinating
with team members and their managers regarding workload and job
expectations
Work with the VP, Business development to provide
regular pipeline and win rate reporting and analysis of performance
to senior management
Oversee administrative activities related to new
business research and record-keeping,
including:

Entry and
maintenance of Salesforce data to facilitate accurate pipeline
conversations
Research prospective businesses for correct names,
titles, advertising budgets, geography, agency of record, sales
data, etc.
Organize and maintain agency depository of new
business materials – boilerplate credentials, case studies, bios,
client references, impact
statements

Assist in client acceptance activities, including
working with our legal team to facilitate the review and approval
of legal documents, like NDAs and MSAs, and working with our
account and project management teams to develop strategic, thorough
and profitable scopes of work
Play a prominent role in guiding Betty and Favorite
Child marketing activities, including planning and executing
thought leadership pieces, social content, consultant decks event
collateral, and anything that helps spread the good word about our
agency
Maintain excellent relationships:

With key leaders and partners across Betty, Favorite
Child and Quad
With clients in the context of new business activity
and possibly new client work; includes strategic client
communication regarding process, creative feedback,
etc.

Exercise excellent problem-solving skills,
taking many inputs and quickly strategizing the right path
forward
Perform other duties from time to time to meet the
changing needs of the
agency

JOB
REQUIREMENTS

Education:

Bachelor’s degree in advertising,
communication, marketing or related field
preferred

Experience:

Minimum

6 years in creative agency account
service, pitch
ew business experience
preferred

Certificates, Licenses,
Registrations:

NA

Knowledge, Skills &
Abilities:
Strong Microsoft Office skills, including
PowerPoint, Word and Excel

Proficiency with digital
collaboration tools like
Teams

A proven understanding of how
an agency business works, including both campaign/AOR relationships
and design-focused
relationship

Strategic
communication skills that allow you to speak and write convincingly
on various
topics

A
confident, outgoing personality, both in terms of navigating
complex internal and client conversations, and effectively
managing/motivating
teams

A
proactive passion for keeping up on news, current events, emerging
trends, etc.

Ability to handle high-stress situations with
effective results

Ability to organize and prioritize, managing multiple
time-sensitive projects at the same
time

#LI-MJ

Employees can be expected
to be paid an annualized salary range of $103,720 -
$120,000

,

based on variations in knowledge, skills, experience and
market
conditions.

We offer

comprehensive
benefits

for eligible employees including medical,
prescription, dental and vision insurance, 401(k) retirement
savings, paid time off, holidays and additional benefits.

Betty
and Quad are proud to be equal opportunity employers. We are
committed to creating a place of belonging — a space where
employees do not need to sacrifice who they are to exist and grow
in our workplace. Betty and Quad do not discriminate on any
unlawful basis including race, religion, color, national origin,
disability, gender, gender identity, sexual orientation, age,
marital status, veteran status, genetic information, or any other
basis prohibited by applicable federal, state, or local laws. Betty
and Quad also prohibit harassment of applicants and employees based
on any of these protected categories.

Drug-Free Workplace