Digital Media Coordinator

Job Summary
Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity.

Customer Profile
Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.

Essential Job Functions

Measure and report performance of all digital marketing campaigns

Suggest and implement direct marketing methods to increase profitability

Ensure incoming leads reach appropriate internal customer in a timely manner

Contribute to company web presence to boost brand awareness and positive ratings

Maintain a strong online company voice through social media with a goal of achieving positive reviews

Collaborate with internal teams to enhance landing pages and user experience

Evaluate end-to-end customer experience across social media platforms

Collaborate with vendor partners

Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate

Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers

Obtain and utilize images and/or video to enhance digital media content as needed

Monitor social media for potential threats and/or opportunities

Additional Job Functions

Adhere to, support and promote the ACF vision and mission statements

Assist with the following marketing functions

Review literature for current marketing projects by comparing to previously used marketing materials. Remain informed of materials used by competitive companies

Coordinate with logo artist and print vendors for multimedia packages such as letters, brochures, displays, presentations

Coordinate company booth or exhibits at trade and community fairs

Draft advertising text and layouts and present to sales manager for review and approval

Draft sales quotation templates and sales tools

Web page content contributions

Perform other duties as assigned

Experience & Skills
Required Knowledge, Skills and Abilities

Technical Skills:

Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools

Experience in setting up and optimizing Google Adwords campaigns

Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Working knowledge of Photoshop, Premiere Pro, Audacity, or other media editing software

Writing: must know how to write effective copy in many different styles for websites, Twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.

Creativity: Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Research: Know what competitors are doing and what new measurement tools are being used.

Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues.

Interpersonal Skills: Being friendly and approachable online is necessary.

Work environment requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material.

Ability to lift materials up to 10-15 pounds

Preferred Knowledge, Skills And Abilities

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Minimum Job Qualifications

Associate’s degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education

Proven work experience in digital marketing

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