Marketing Coordinator

Marketing Coordinator

Peterson Cat has a need for a Marketing Coordinator at our San Leandro, CA location.
Summary
This position assists with coordinating and directing of the advertising and marketing programs.
Essential Job Functions
Assist in the implementation of corporate marketing and promotion programs, including the use of all applicable outside sources and inside media and writing content for marketing communications
Conduct special market research as requested; analyze collected information, develop reports and recommendations.
Plan, organize, and attend trade shows, employee or customer meetings, special events, and open houses; travelling as needed.
Keep current on developments in related fields and or related company policies and procedures.
Obtain and administer all CAT Co-Op accounts and implement related marketing plans.
Administer and maintain all customer databases within DBS. Make available all customer mail lists, product ownership lists, and other demographic information.
Convert merchandising with customers' databases for new Customer Relationship Management (CRM) system. Maintain all account information in new CRM system.
Develop and maintain corporate customer satisfaction program.
Capture and edit photos and videos to be used for marketing and promotional content.
Operate personal vehicle as needed to visit branch locations or customers and perform other essential job functions.
Maintain punctual, regular, and predictable attendance.
Qualifications
Associates Degree from a fully accredited college; and a minimum of 2 years of directly related experience in marketing coordination, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.
Must maintain a valid driver's license and satisfactory driving record
The pay range for this position is: $32.00 - $37.00 per hour. We also offer a total compensation package in addition to base salary.
Peterson Holding Company is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.