Senior Alliance Partner Marketing Manager (AWS)

Requirements 6+ years in partner marketing, alliance marketing, or cloud GTM in enterprise technology
Deep, hands‑on AWS experience: direct work within or alongside APN, ISV Accelerate, AWS Marketplace, or AWS co‑sell programs
Proven track record of co‑marketing programs that generate pipeline and influence revenue
Strong grasp of AWS partner economics: PDF/co‑op funding, Marketplace fee structures, co‑sell incentives, and ISV tiering
Experience collaborating across field sales, product marketing, and alliance business development in a matrixed environment
(Desirable) Background in cybersecurity or a security ISV that co‑sells through AWS
(Desirable) Familiarity with AWS Partner Central (ACE), CPPO, and Marketplace SaaS/private offer mechanics
(Desirable) AWS certification (Cloud Practitioner or above) and working knowledge of AWS security services
What the job involves Develop and execute the annual AWS co‑marketing plan, including campaigns, field events, and executive engagements
Build and maintain deep relationships with AWS partner marketing, ISV Accelerate, and field teams
Drive AWS Marketplace pipeline through targeted co‑sell campaigns, private offer activation, and committed spend programs
Activate AWS Partner Development Funds strategically, maximizing ROI and maintaining compliance
Work with cloud GTM and partner sales teams to align programs to active co‑sell priorities and territory plans
Participate in forecast calls, QBRs, and pipeline reviews as an accountable marketing owner
Own execution of joint programs, including integrated campaigns, AWS Marketplace listings, solution briefs, and webinars
Collaborate with product marketing to ensure AWS‑specific messaging reflects the platform narrative and buyer problems
Develop content and enablement assets that AWS field teams will use, built around their selling motion
Define, track, and report on KPIs aligned to partner sales outcomes, including pipeline, co‑sell wins, and Marketplace revenue

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