Contract Website Strategist

True Talent Group® (www.truetalentgroup.com) connects talent and clients with a true fit.

We are on the search for a Contract Website Strategist to join our healthcare client’s digital team. 6+ month hybrid contract in Bloomington, MN.

If you're passionate about creating exceptional online experiences, leveraging data to drive decisions, and collaborating across teams to improve customer journeys, this could be the perfect fit. Is it you?

THE ROLE
As the Website Strategist, you'll partner with stakeholders across Marketing, Brand, IT, and Digital to help shape and execute website strategies that support business objectives and customer experience goals. You'll contribute to the development of consumer-focused digital experiences by applying audience insights, website best practices, and continuous optimization strategies.

This role is ideal for someone who enjoys balancing strategic thinking with hands‑on execution while working in a collaborative, fast‑paced environment.

WHAT YOU'LL DO

Supporting the development and execution of website strategies and roadmaps

Coordinating intake, prioritization, and planning of website initiatives

Partnering with UX, content, marketing, and technology teams to deliver website enhancements

Monitoring website performance and identifying opportunities through analytics and user insights

Translating business and customer needs into website recommendations and improvements

Supporting integration of website experiences across campaigns, email, search, and other digital channels

Contributing to website governance, content standards, and quality expectations

Staying current on digital trends and best practices to inform recommendations

THE QUALIFICATIONS
Education & Experience

Bachelor's degree in Digital Marketing, Communications, User Experience, Business, Information Systems, or a related field

3–5 years of experience in website strategy, digital channel management, or web experience management

Experience working within cross‑functional or matrixed organizations

Skills & Expertise

Strong understanding of website strategy, content strategy, and user‑centered design principles

Familiarity with CMS platforms and website governance practices

Knowledge of SEO, web analytics, and performance optimization

Ability to manage multiple priorities and projects simultaneously

Experience translating business objectives and user needs into digital solutions

Strong communication and collaboration skills

Comfortable working within a regulated environment

Ability to balance day‑to‑day execution with strategic contribution

Preferred Qualifications

Experience in healthcare, insurance, or other regulated industries

Exposure to website redesigns or CMS implementations

Experience with roadmap planning and intake processes

Experience using analytics platforms such as Google Analytics or Adobe Analytics

Knowledge of accessibility (WCAG), privacy, and compliance best practices

Certifications in UX, Content Strategy, Digital Analytics, Agile, or Product Management are a plus

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