Creative Digital Director

DACUT is not just a dispensary chain. We are building a multi-brand, multi-state, vertically integrated brand house spanning:

Retail

Consumer packaged goods

Culture-driven lifestyle brands

Licensing across the U.S.

Now were looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem. The Mission

You will own the creative and brand universe across:

All DACUT retail

All house brands

All licensed brand programs

All digital platforms

All campaigns, launches, and content engines

You are not here to make things look cool.

You are here to build a scalable brand + packaging + content + performance machine that:

Moves fast Ships constantly Looks world-class and drives revenue

This Is a GM Role for Creative, Brand & Packaging

You are:

The Creative Director setting taste, vision, and quality bar

The Brand Architect building coherent worlds across multiple brands

The Packaging & Product Presentation Owner owning packaging systems, visual identity, and shelf impact The Digital & UX Owner owning websites, flows, conversion, SEO

The Systems Builder building workflows, pipelines, and standards

The Team Leader managing designers, animators, and marketing ops

The Velocity Engine increasing output, speed, and impact

The AI Integrator using AI to multiply creative and operational leverage

What You Will Own

Creative direction across ALL brands

Brand identity systems, packaging systems, and campaign systems

Product packaging design, standards, templates, and production workflows

Website ecosystem (Dacut + brand sites + landing pages)

UX, CRO, funnels, and online ordering experience

SEO, Google rankings, local dominance

Content engine (social, campaigns, launches, in-store, merch, events)

Licensing creative systems (toolkits, templates, asset pipelines)

Internal creative & marketing team leadership

Vendor & printer & freelancer management

AI workflows for:

Content

Design

Ideation

Automation

Production scaling

Who You Are

You are not just a creative. You are a builder of brand and execution systems. You:

Have elite taste AND operational discipline

Can manage multiple brands, SKUs, and packaging lines

Know how to run creative like an operation, not chaos

Think in systems, pipelines, and throughput

Are obsessed with speed, quality, and leverage

Can translate vision into execution

Are comfortable owning deadlines, priorities, and outcomes

Can lead creatives without drama

You can:

Direct

Decide

Delegate

Ship

Skills & Experience

Must-Have:

Leading creative / brand / digital teams

Packaging design for CPG or regulated products

Managing print production, dielines, and packaging vendors

Web platforms (Buddy, Shopify, or similar)

UX, CRO, funnels, and conversion optimization

SEO, Google My Business, local search dominance

Adobe Suite + Figma

Brand systems + packaging systems

Managing 3D / motion / video (in-house or vendors)

Campaign development and launch calendars

Project management and workflow systems AI tools for creative and marketing acceleration

Big Bonus:

Cannabis, CPG, lifestyle, fashion, or culture brands

Retail marketing experience

Licensing or multi-brand systems

Strong network of creatives, animators, printers, manufacturers

What Success Looks Like

Brand presence and shelf impact visibly elevated

Packaging systems that scale across SKUs and states

Website traffic and online orders materially up

Google rankings dominating local markets

Team output dramatically faster and cleaner

Clear campaign & product launch cadence

Licensing asset delivery systemized and scalable

Creative becomes a growth engine, not a bottleneck

Compensation

Competitive salary (DOE)

Performance incentives

Long-term growth opportunity

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