Senior Lifecycle Marketing Manager, Amazon Leo

Senior Lifecycle Marketing Manager, Amazon Leo Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world, helping close the digital divide by delivering reliable connectivity to consumers, businesses, government agencies, and other organizations operating in places without reliable internet.
The Amazon Leo North America Consumer team is looking for a talented Senior Lifecycle Marketing Manager to own lifecycle marketing across the US, Canada, and Mexico subscriber base. This role is responsible for building proactive communications from day zero through the full subscriber journey, ensuring customers activate successfully, adopt key features, and receive timely engagement before they become at‑risk. You will own the end‑to‑end lifecycle marketing strategy, designing and executing automated programs that drive activation, engagement, and early intervention across email, push, in‑app, and outbound channels. You will work closely with Retention, Revenue Growth, Reactivation, Product Marketing, Brand Marketing, Customer Service, and Analytics to ensure lifecycle communications are coordinated across all customer touchpoints.
Key Job Responsibilities Design and execute the end‑to‑end subscriber lifecycle marketing strategy from onboarding through mature tenure, defining the communication cadence, channel mix, and messaging for each stage of the customer journey.
Define segmentation strategies in partnership with Analytics, leveraging customer behavioral data, tenure, plan type, and usage patterns to personalize communications.
Build and optimize the onboarding and activation program, ensuring new subscribers complete setup, achieve optimal antenna performance, and adopt key service features within the first 30 days.
Execute the lifecycle marketing channel strategy across email, push notification, in‑app messaging, SMS, and call center, optimizing channel mix based on subscriber preferences and engagement data.
Design and execute A/B tests across messaging, timing, channel, and creative to continuously improve program performance and subscriber engagement metrics.
Partner with Subscriber Base Management to align lifecycle communications with retention, growth, and reactivation motions, including warm handoffs to save interventions, upsell/cross‑sell messaging at natural lifecycle moments, and win‑back sequences targeting churned subscribers through outbound channels.
Track and report on lifecycle marketing KPIs (activation rate, feature adoption, engagement scores, early‑tenure churn contribution) as part of weekly and monthly business reviews.
Partner with Product & Engineering teams to define lifecycle marketing technology requirements, influencing the product roadmap to reduce manual operational burden.
Export Control Requirement: Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
Basic Qualifications 6+ years of professional, non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross‑functional marketing programs.
Experience leading go‑to‑market for consumer software or hardware product launches.
Preferred Qualifications Experience using SQL or other analytical tools for data analysis.
Experience with customer segmentation, profiling, and targeting.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is $142,800.00 – $193,200.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits, including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and optional Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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