Brand Campaign Manager

Brand Campaign Manager
We are seeking a Brand Campaign Manager to help lead integrated marketing campaigns for a mission-driven organization focused on improving the digital lives of kids and families. This full-time exempt position is based onsite in San Francisco and reports to the Senior Director of Brand Marketing.

The role combines brand strategy, creative campaign development, paid media execution, and cross-functional campaign leadership across digital, social, and broadcast channels.

What You’ll Do

Develop integrated campaign strategies aligned with organizational goals, audience insights, and brand priorities

Lead campaign ideation and concept development for major brand initiatives and campaigns

Create campaign briefs that guide creative teams while maintaining strategic direction and messaging consistency

Partner with designers, video producers, and marketing teams to execute campaigns across multiple channels

Own and execute brand-focused paid campaigns across social media and broadcast platforms

Collaborate closely with growth marketing teams to ensure alignment between brand and performance marketing initiatives

Translate complex topics related to AI safety, digital wellness, policy advocacy, and research findings into compelling audience-friendly messaging

Partner with research, insights, and data teams to develop campaigns grounded in audience understanding

Build messaging frameworks that resonate with parents, educators, policymakers, and youth audiences

Coordinate campaign integration with communications, editorial, and program teams

Manage external agencies, vendors, and specialized creative partners as needed

Analyze campaign performance metrics and optimize creative strategies based on data and insights

Manage campaign timelines, deliverables, and stakeholder communications

Present campaign strategies and creative concepts to leadership and internal stakeholders

Monitor creative trends, emerging technologies, and AI-assisted marketing opportunities to support innovation

What You’ll Bring

5 to 7 years of experience in marketing, campaign management, creative production, or marketing operations

2 to 3 years of experience coordinating cross-functional marketing projects and workflows

Strong understanding of how integrated marketing campaigns are planned, developed, and executed end to end

Experience collaborating with creative, growth, social, video, and events teams

Experience supporting senior leadership with coordination, presentations, and stakeholder management

Strong organizational skills with exceptional attention to detail

Excellent communication and relationship-building skills across multiple teams and organizational levels

Ability to manage multiple priorities, maintain deadlines, and navigate high-pressure campaign launches

Experience managing external vendors, deliverables, budgets, and campaign timelines

Proficiency with Asana, Figma, Google Workspace, and related collaboration tools

Ability to manage scope appropriately and provide constructive pushback when necessary

Bonus Points For

Experience implementing or improving creative intake and workflow systems

Background in nonprofit, mission-driven, advocacy, or education-focused organizations

Experience in design, video production, growth marketing, or related creative disciplines

Familiarity with digital asset management best practices

Experience supporting grant reporting or compliance-related deliverables

Interest in digital wellness, AI safety, youth advocacy, or online education initiatives

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