SIMI Brand Manager

The SIMI Brand Manager is responsible for leading brand strategy, programming execution, and profitability. In short, the role is responsible for growing SIMI.

SIMI is one of California’s most enduring wine brands, founded in 1876 by the two Simi brothers after the California gold rush. After they both died suddenly from influenza in 1904, 18 year old Isabelle Simi led the winery through Prohibition by selling sacramental wine and stockpiling 500,000 cases that she released the moment it ended, earning immediate national acclaim. Her independence became legendary. Quality and resilience have defined SIMI for nearly 150 years. We are honored and incredibly grateful to continue the extraordinary legacy of one of California’s most respected and recognizable brands.

Brand Strategy & Marketing

Leads marketing strategy and program origination

Leads development and launch of new packages and styles

Creates trade and consumer marketing initiatives on an ongoing basis

Develops and manage brand budgets; valuates brand ROI of sales and marketing investments

Manages 3rd party agencies as needed (creative, PR, digital, etc.)

Partners with non‑TBS brands for collaborative opportunities to drive consumer awareness

Sets top sales priorities alongside SVP of Sales

Educates and trains sales team on key brand initiatives

Monitors and supports field sales efforts against these initiatives

Identifies data‑driven areas for sales to improve performance against the brands (pricing, assortment, account targeting, geographical, etc.)

Participates in efforts to penetrate and grow key accounts

Working knowledge of developing and executing marketing plans and programs across multiple platforms

Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends

Ability to create program goals, messaging, communication, and overall event plans

Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy‑in from stakeholder

Ability to present to key stakeholders in a relevant and compelling manner

Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support

Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner

Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies

Works closely with business partners on all the above, including annual business planning

Ability to assess situations, provide counsel, and identify solutions that resolve challenges/issues, while considering the best interests of all parties

Characteristics

Elite Communicator: Positive presence, self‑aware, high emotional intelligence, succinct and clear when appropriate, comfortable with giving and receiving feedback.

Self‑starter: Takes the initiative

Results oriented: Doesn’t make excuses.

Committed to learning and development: Seeks to learn, grow and develop continuously

Integrity: Makes every effort to deliver on commitments, is truthful and honest, and treats others with respect

Team player: Helps sell TBS products outside of designated responsibility and is concerned with more than just dedicated area

About Total Beverage Solution
Total Beverage Solution (TBS) sells and markets iconic wine, spirits, and beer brands from around the world.

SIMI: Historic Sonoma based wine brand founded in 1876

Lapis Luna: High growth California wine brand owned by War Room Cellars

Kono: The original Maori-owned wine brand from Marlborough NZ

Weihenstephan: The oldest brewery in the world based in Bavaria

Bitburger: High grow multi-generational German brand

This job operates in the TBS office in Charleston or remotely with 15‑30% travel.

Position Type / Expected Hours of Work
This is a full‑time salaried position.

Benefits
TBS offers a competitive salary and comprehensive benefits including but not limited to:

401K Employer Matching

Tuition Reimbursement Program + Other Professional Development Opportunities

Monthly Wellness Reimbursement or ClassPass subscription

5 year longevity benefit of sabbatical or trip to supplier destination

Other
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

#J-18808-Ljbffr