Director of Marketing & Communications

Position Overview

The Director of Marketing and Communications is responsible for leading all communications and marketing efforts for a homeowner's association resort community. This role focuses on enhancing resident experience, elevating brand awareness, and promoting the community's lifestyle to guests and homeowners. The Director ensures transparent, consistent communication between the Board, residents, and external audiences while preserving the community's brand and reputation.

Key Responsibilities
Strategic Leadership & HOA Alignment
Develop and implement a comprehensive marketing and communications strategy aligned with the Board's goals and community vision
Advise community leadership on communication best practices, messaging, and resident engagement strategies
Ensure transparency, clarity, and timeliness in all communications
Maintain a strong, consistent brand that reflects the community's lifestyle and values
Resident Communications & Engagement
Oversee all resident communications, including newsletters, email updates, website content, and announcements
Simplify and communicate community policies, governance updates, and community initiatives
Enhance resident engagement through storytelling, lifestyle content, and community highlights
Manage communication related to meetings, elections, assessments, and compliance updates
Marketing & Community Promotion
Promote the community as a desirable place to live and visit
Develop marketing materials showcasing amenities, lifestyle, and community value benefits
Maintain website and social media channels with a focus on both resident and guest audiences
Reputation & Public Relations

Protect and enhance the community's reputation through consistent messaging and proactive communication
Manage external communications with local media, partners, and neighboring communities when needed
Handle sensitive communications and support crisis response (e.g., weather events, safety issues, governance concerns)
Events & Lifestyle Programming Promotion
Promote community-sponsored events, clubs, and programs
Partner with property management and committees to increase participation and satisfaction
Highlight community culture, lifestyle, and resident stories to strengthen sense of belonging
Digital & Content Strategy
Oversee content strategy across all platforms, ensuring relevance and engagement and that captures the lifestyle and experience of the resort community
Manage website as a central communication hub for residents and visitors
Utilize analytics to improve communication effectiveness and engagement
Governance & Compliance Communication
Ensure all communications align with community bylaws, policies, and legal considerations
Support clear and compliant messaging related to rules, guidelines, and assessments
Collaborate with legal counsel or management as needed for sensitive or regulated communications
Budget & Performance Management
Develop and manage the marketing and communications budget
Track engagement metrics (email open rates, event participation, website usage)
Evaluate effectiveness of communication strategies and adjust accordingly
Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field
8-10+ years of experience in communications, preferably in community associations, hospitality, or property management
Experience working with HOA boards, governance structures, or member-based organizations strongly preferred
Strong understanding of community branding and resident engagement strategies
Excellent writing, editing, and presentation skills
Key Skills

Resident engagement and community-building
Strategic messaging and brand management
Crisis and sensitive communication handling
Digital content and communication platforms
Stakeholder management (board members, residents, vendors)
Organization and diplomacy
Work Environment
Based onsite or hybrid within the community
Regular interaction with HOA board members, residents, and committees
Occasional evening or weekend hours for board meetings and community events
Collaborative work with property management and service providers
Success Measures
High resident satisfaction and engagement levels
Clear, timely, and effective HOA communications
Strong engagement across digital and social platforms
Strong community reputation and brand perception
Increased participation in events and initiatives
Benefits & Other Compensation:
This position includes eligibility for the following benefits, subject to applicable plan terms:
Healthcare Benefits -

Medical, Dental, and Vision coverage
Retirement Benefits

- 401(k) with employer match (19 years of age and older)
Time Off -

Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan documents and company policies, which may be amended at the Company's discretion.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.