Assistant Director of Digital Communication

Assistant Director of Digital Communication
Location: Alvin York Bandy Administrative Complex (31 Stafford Avenue), Stafford, Virginia

Starting Date: Immediately

Salary: $78,034 to $122,562 Per Year

Job Summary
The Assistant Director of Digital Communication manages the school division’s digital ecosystem, overseeing strategy and maintenance of internet/intranet sites, social media platforms, and mass communication tools to engage staff, community members, families, and business partners. The role ensures 100% compliance with federal ADA accessibility standards across all digital platforms and provides high-level support for executive communications and emergency notification efforts.

Responsibilities

Oversee and direct the workflow of the digital communication team, ensuring projects align with the division strategic plan.

Serve as the primary strategist for the division’s digital “North Star,” creating a unified and stable user experience across all platforms.

Maintain and optimize content on division-level and school-based web pages using the current CMS, managing the full lifecycle of network-based applications and site architecture.

Administer user access and provide 1:1 technical training for school-based Content Managers to ensure consistency.

Serve as the primary point of contact for digital accessibility, ensuring 100% compliance with Office of Civil Rights standards for all web content, PDFs, and multimedia.

Develop and manage mandatory ADA training via Canvas; monitor and audit digital output to mitigate legal and accessibility risks.

Develop and execute autonomous social media strategies across Facebook, Instagram, X (formerly Twitter), and YouTube to increase division visibility.

Monitor social media and web resources for division-related news or rumors; provide proactive alerts to leadership and execute emergency communications as directed.

Administer division-wide emergency alerts, school closings, and delays using ParentLink or the current mass notification tool, ensuring technical accuracy and multi-channel deployment.

Prepare and design assets for presentations and reports to support leadership, including strategic communication plans.

Provide professional communication and technical support for School Board meetings and high-profile community engagement events.

Utilize Canva, Adobe Creative Suite, and Smore to produce high-quality layouts, newsletters, and digital ads.

Lead building liaisons and provide training to ensure accomplishments from every school are communicated.

Evaluate digital engagement using Google Analytics, Meltwater, and CMS insights to inform future communication investments.

Qualifications

Education: High School Diploma or equivalent; Bachelor’s degree in English, Communications, Journalism, Public Relations, or Business Administration preferred.

Experience: Minimum of two (2) years of successful experience in the private sector and/or education-oriented public relations, web site management, and web design.

Knowledge: Expert knowledge of Canva, Smore, Meltwater, Google Workspace, digital signage software, Adobe Creative Suite (InDesign/Acrobat Pro), and Canvas LMS; deep understanding of WCAG 2.1 Level AA accessibility standards and PDF remediation techniques.

Skills: Exceptional writing and editing skills with the ability to adapt tone for various digital platforms and public relations materials; strong data‑interpretation skills from Google Analytics and social media monitoring tools.

Abilities: Ability to interpret data from analytics and monitoring tools; maintain high performance and meet deadlines during high‑stress emergency notifications; pivot between strategic planning and technical troubleshooting; work cooperatively in a team; organize and perform work independently; sustain effort and enthusiasm.

Additional Requirements: Maintain 100% compliance with federal ADA accessibility standards; availability for in‑person work; compliance with all division policies and regulations.

Job Requirements

Citizenship, residency, or work visa required.

Contact Information

Sandra Osborn, Chief Communications Officer

COMMUNICATIONS PUBLIC INFO

Email: osbornsk@staffordschools.net

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