Sales & Brand Growth Director
Job Description:
Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.
Roles & Responsibilities:
- Develop and execute a written marketing plan for the organization
- Effectively communicate and achieve desired marketing goals
- Calibrate monthly with the Operator on performance and initiatives/focus areas
- Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget
- Leverage marketing assets:
- Food – Lead with real food, then DOCs if necessary
- Cow – Chick-fil-A Celebrity
- People – Create “REMARK”able experiences
- Influence – Impact the community through inside/outside restaurant events
- Cast inspiring vision
- Compel team to achieve clear goals
- Match passion to actions and behaviors
- Serve tomorrow’s market
- Learn about our guests and innovate the organization to keep us relevant to changing customer needs
- Embrace technology and engage digital channels
- Spotlight/Data Insights/Social Media
- Engage our brand customer
- Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests
- Actively engage businesses/schools/ADP opportunities
- Lead and collaborate with charisma
- Serve as our "Chief Fun Officer & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through
- Maintain a growth orientation, while being guest-obsessed and community-driven
- Strategize with department heads regularly to address opportunities and rally support
Scorecard:
- Sales Change
- Outside Sales Change
- Spotlight Change