Who we are: Shape a brighter financial future with us. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help millions of members reach their goals. We are at the forefront of an unprecedented transformation in the industry and are proud to make a direct impact on people’s lives through our core values.
Brand Director, Social Strategy – Responsible for leading SoFi’s social brand presence, building breakthrough strategies, developing platform‑native content, and shaping how millions of people experience SoFi online.
Responsibilities
- Build social strategies that break through, leveraging member data and social trends.
- Develop content systems that scale across platforms.
- Drive engagement, conversation, and cultural relevance.
- Turn performance insights into smarter creative and sharper execution.
- Move fast without sacrificing quality or taste.
- Lead and evolve SoFi’s organic social strategy across platforms.
- Develop social concepts and content systems designed to drive awareness and consideration at scale.
- Identify emerging trends, formats, creators, and platform opportunities before they peak.
- Partner closely with internal creative teams and partners to bring ideas to life.
- Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low‑lift native content.
- Partner closely with SoFi’s Content team and brand journalists to create and distribute social‑first educational content.
- Translate data and platform insights into actionable creative direction.
- Help shape SoFi’s voice, tone, and relevance in culture.
- Lead real‑time social moments, community engagement, and live event amplification.
- Partner cross‑functionally across brand, sports marketing, creative, legal/compliance, and leadership teams.
- Manage and mentor a small social team while raising the creative and strategic bar.
Qualifications
- 8+ years in social media, creator marketing or brand strategy.
- Deep understanding of platform behavior and internet culture.
- Proven experience building social strategies that drive measurable brand impact.
- Strong instincts across creative, copy, video, trends, and storytelling.
- Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution.
- Ability to move seamlessly between strategy and execution.
- Experience operating in fast‑paced, highly collaborative environments.
- Strong analytical mindset and comfort using performance data to guide decisions.
- Excellent communication and presentation skills.
- High standards, strong taste, and a bias toward action.
Nice to Have
- Experience in fintech, sports, media, or culturally relevant brands.
- Experience activating around sports, live events, or creator partnerships.
- Hands‑on content development and platform publishing experience.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, ancestry, age (40 or over), physical or medical disability, marital status, married/spouse, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. We offer reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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