ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
- Leads the development and execution of annual brand strategies across the Mahou USA portfolio.
- Manages and develops the brand marketing team, fostering a culture of collaboration, creativity, accountability, and continuous improvement.
- Oversees integrated marketing planning including media, digital, social, experiential, partnerships, PR, and retail activation.
- Leads brand activation initiatives that drive consumer engagement, trial, loyalty, and awareness.
- Co-Develops and manages annual brand calendars with cross-functional input from Sales, Commercial Strategy, Innovation, and Operations.
- Partners closely with Sales and Commercial teams to ensure brand strategies are effectively translated into retail and on-premise execution.
- Oversees strategic alignment on campaign development and execution from concept through launch, ensuring programs are delivered on time and within budget.
- Uses consumer insights, syndicated data, market trends, and competitive intelligence to inform brand strategies and optimize marketing investments.
- Evaluates campaign and activation performance against KPIs and provides recommendations to improve future effectiveness.
- Leads agency relationships including media, experiential, PR, and digital partners.
- Presents brand strategies, campaign results, and business recommendations to senior leadership.
- Ensures brand consistency across all communication channels and consumer touchpoints.
- Identifies emerging cultural, category, and consumer trends that can drive future growth opportunities.
- Collaborates with Innovation and Insights teams to support new product launches and portfolio growth initiatives.
- Fully responsible for marketing budget management – forecasting, PO process, monthly reconciliation and ROI delivery
- Responsible for special projects as assigned by the CMO.
- Consistently identifies and produces opportunities for continuous improvement.
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below:
- 7-10 years experience executing brand strategy – ideally within beverage, or CPG
- Experience leading brand activation & integrated marketing campaign execution and cross-functional collaboration
- Health, dental, vision, and other coverage for all employees starts date of hire.
- 401(k) matching
- Paid time off, volunteer time and floating holidays