Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, digital advertising, lifecycle marketing, or marketing communications.
- Experience in product positioning, narratives, case studies, and content development across marketing channels.
- Experience with digital marketing including Google Ads or similar digital advertising platforms.
- Experience developing and implementing creative ideas and partnering with agencies.
Preferred qualifications
- Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce.
- Proven track record of influencing cross‑functional teams and acting as a trusted partner to executive stakeholders in product and feature development.
- Demonstrated ability to independently drive marketing outcomes for complex projects, proactively initiating new work streams.
- Exceptional ability to analyze and synthesize complex market data and competitive intelligence into clear, actionable business narratives.
- Strong organizational and project management capabilities, with the ability to build new processes and anticipate future challenges.
About the Job
Whether you’re working on a consumer product such as Gmail, Search, Maps, Chrome, Android or a business product like Google Ads, AdSense, Google Marketing Platform, Analytics, you’ll take part in a complete marketing experience. You’ll lead every facet of the product’s journey—from determining positioning and naming, to competitive analysis and feature prioritization—to external communications that help shape the product and grow a consumer base.
In this role, you’ll collaborate with cross‑functional teams across Sales, corporate communications, legal, webmasters, product development, engineering and more. You’ll be involved with product marketing strategy from beginning to end, ensuring the user remains at the center of all decisions. Marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways to demonstrate how Google's products solve real‑world problems.
Individual pay is determined by factors including job‑related skills, experience, and relevant education or training. US: $141,000 - $206,000 (USD) + 15% bonus target + equity + benefits.
Responsibilities
- Drive the go‑to‑market (GTM) strategy and execution for Rich Business Messaging (RBM) and Lead Generation products to compete against industry rivals and accelerate market adoption.
- Lead user research and market analysis to generate innovative insights, using this data to make valuable business recommendations that influence product and sales roadmaps.
- Develop critical user journeys and cohesive lifecycle strategies to drive step‑changes in user growth for new innovations such as Agentic Lead Form Ads and RCS Message Ads.
- Manage competing stakeholder interests across product, engineering, and global sales teams, acting as a trusted partner to ensure alignment with 2026 business objectives.
- Create and execute medium‑to‑large‑scale marketing campaigns and sales enablement programs that clearly communicate the value of Google's solutions to both C‑level executives and practitioners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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