Influencer Marketing Manager Job at Greenpark in New York

Job Description:

Develop and execute influencer marketing strategies that drive brand awareness, engagement and sentiment across the U.S. market.

Identify, recruit, and manage macro and mid-tier influencers.

Manage an Influencer Executive, providing guidance and support.

Oversee influencer content creation and campaign execution.

Work closely with the Social Media Lead to coordinate campaign strategies.

Collaborate with internal creative, strategy, and international teams.

Monitor and analyze campaign performance and audience sentiment.

Requirements:

3–5+ years’ experience in influencer marketing - preferably within the luxury, fashion, or lifestyle industries.

Proven success executing influencer campaigns in the U.S.

Demonstrated experience working across multiple markets.

Deep understanding of social platforms (Instagram, TikTok, YouTube, Meta).

Familiarity with paid and organic influencer integration.

Experience managing influencer and creator relationships.

Skilled in content planning and ideation.

Competent in using influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar).

Strong understanding of reporting metrics including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis.

Experience providing weekly and monthly reporting to clients or senior stakeholders.

Exceptional communication and presentation skills.

Highly organized and detail-oriented.

A proactive, strategic thinker who stays ahead of emerging trends.

Benefits:

Health insurance

Flexible working arrangements

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