Area Marketing Manager

Area Marketing Manager — Space Coast Hilton Oceanfront Cocoa Beach · Element by Westin Melbourne Oceanfront · Crowne Plaza Melbourne Oceanfront
Reports To DOSM (day-to-day operations)
VP of Marketing (brand standards and strategy)
Properties 3 properties across Cocoa Beach and Melbourne, FL
Brand Flags Hilton Hotels & Resorts
Element by Westin (Marriott)
Crowne Plaza (IHG)
Location Cocoa Beach / Melbourne, FL
on-site preferred
Type Full-time
Flexible hours including evenings and weekends as needed
Job DetailsJob Location: 553 - Melbourne Crowne Plaza - Melbourne, FL 32903Position Type: Full TimeJob Shift: AM
About the Role The Area Marketing Manager serves as the brand overseer and local marketing engine for three lifestyle-positioned oceanfront properties on Florida’s Space Coast. This hands‑on, execution-focused role requires someone who can think strategically and execute independently — developing content, managing digital channels, and translating property activity into compelling marketing across all platforms.
The Driftwood Culture Driftwood is a roll‑up‑your‑sleeves culture. We’re forward‑thinking, on trend, and allergic to the same old approach. We want someone with a point of view, the confidence to champion it, and the work ethic to back it up. If you need hand‑holding or a committee to make decisions, this probably isn’t the right fit. If you’re energized by autonomy, variety, and properties with real personality — keep reading.
Core Responsibilities Social Media & Content Manage all hotel and restaurant social media accounts across Instagram, Facebook, TikTok, and any other active platforms for all three properties and their F&B outlets
Develop and execute monthly content calendars for each property and outlet — photography, video, copy, and scheduling
Be present at property activations, F&B events, and key moments to capture photo and video content for use across social and digital channels
Monitor engagement, respond to comments and messages, and build community across all platforms
Track social analytics and make data‑driven adjustments to content strategy and posting cadence
Digital Channel Management Make content and copy updates across all digital platforms: brand.com pages, property vanity sites, and all restaurant and outlet websites
Maintain accurate and current OTA listings across Expedia, Booking.com, and all relevant channels: photos, descriptions, amenities, and seasonal content
Own Google My Business, Yelp, and CVB listings for all three hotels and their F&B outlets: hours, menus, photos, and review response cadence
Manage single‑platform menu listings (OpenTable, Resy, SinglePlatform, or equivalent) and ensure all third‑party restaurant profiles are current
Coordinate with the VP of Marketing and Revenue Management on brand.com promotional modules, rate offers, and Hilton Honors / Marriott Bonvoy / IHG One Rewards program content
Creative Production & Brand Standards Produce or coordinate all property marketing materials: F&B menus, promotional flyers, event signage, in‑room collateral, email campaigns, and digital ad creative
Ensure all guest‑facing materials — printed and digital — meet brand standards for each flag (Hilton, Marriott, and IHG) and reflect the property’s lifestyle positioning
Maintain and organize the property imagery and collateral library; ensure all stakeholders (DOSM, GM, F&B teams, Revenue) have access to current, properly filed assets
Manage print production vendors and coordinate on timelines, proofing, and delivery
Work closely with the VP of Marketing on larger creative projects, brand updates, and website redesigns
Photography, Video & Influencer Coordinate and supervise professional photo and video shoots at the properties; develop shot lists, brief photographers, and manage asset delivery and filing
Capture on‑site content (iPhone or equivalent) for real‑time social use at activations, events, and seasonal moments
Identify, vet, and coordinate media and influencer visits: outreach, agreements, on‑site hosting, and content review
Maintain press kit materials and property fact sheets in coordination with the VP of Marketing
F&B and Outlet Marketing Serve as the marketing partner for each property’s restaurant and outlet teams: develop promotional campaigns, seasonal programming support, and event marketing
Act as a strategic resource and sounding board for the F&B team on activation ideas, ensuring outlet programming has the marketing support it needs to reach the right audience
Ensure all restaurant digital presences — social accounts, websites, listing platforms — reflect current menus, hours, programming, and photography
Strategy, Planning & Reporting Work with the DOSM, Revenue Manager, and VP of Marketing to develop the annual marketing plan and budget for each property, aligned to revenue goals
Compile and submit a monthly marketing reporting round‑up: performance across all channels, campaign results, engagement data, and strategic recommendations
Proactively monitor local market trends, competitive set activity, and relevant cultural moments to inform content and campaign strategy
Manage email marketing programs for the properties: database growth, monthly campaigns, and performance tracking
Identify local brand partnerships and community marketing opportunities aligned with each property’s positioning
Qualifications What We’re Looking For A genuine hospitality and food & beverage enthusiast — you understand what makes a great guest experience and can translate it into compelling marketing
Equally comfortable developing strategy and getting into execution — you don’t need to be handed a brief to know what to do
A strong visual communicator with an eye for lifestyle brand content and a personal standard for quality that’s higher than “good enough.”
Organized and self-managing — you can hold multiple workstreams across three properties and three brand flags without things falling through the cracks
A confident communicator who can represent the brand externally and hold vendors accountable with clarity and professionalism
Energized by being on-property and in the mix — this role requires presence, not remote execution from a desk
Required Experience & Skills 3–5 years of marketing experience in hotel and/or F&B environments; prior hands‑on experience in multi‑property or area roles is a plus
Demonstrated social media content creation and channel management experience, with a portfolio that reflects lifestyle brand sensibility
Proficiency in Canva
Working knowledge of OTA platforms, Google Business Profile management, and brand.com content management systems
Familiarity with at least one major brand flag system (Hilton, Marriott, or IHG) and comfort navigating brand standards and portal tools
Experience with email marketing platforms and CRM systems
Strong writing and copyediting skills — you can write a caption, a subject line, a website paragraph, and a menu description with equal confidence
Comfort with analytics tools (Meta Business Suite, Google Analytics, or equivalent) and ability to translate data into actionable recommendations
Current, legal, and unrestricted ability to work in the United States
Preferred Experience across multiple brand flag families (Hilton + Marriott, or Hilton + IHG, etc.)
Established relationships with local Florida travel and lifestyle media or influencer community
Photography or video production experience beyond iPhone content capture
Experience with pre‑opening or rebranding marketing programs

#J-18808-Ljbffr