Brand Manager - CPG

Brand Manager – Consumer Health & Lifestyle Products
Hybrid 3 days in office in Northern NJ

About the Opportunity
Our client is seeking a strategic and execution-oriented Brand Manager to help drive growth across a portfolio of consumer-focused health and wellness products. This individual will play a key role in shaping brand strategy, leading cross-functional initiatives, and ensuring successful execution across marketing, innovation, and commercial channels.

The ideal candidate combines strong business acumen with creative thinking and thrives in a collaborative environment where ownership, initiative, and data-driven decision making are highly valued. This position offers the opportunity to influence both long‑term brand direction and day‑to‑day business performance

Key Responsibilities
Brand Strategy & Business Management

Lead the strategic direction and business performance of assigned product categories and brands

Develop annual business plans informed by consumer insights, market trends, competitive intelligence, and category dynamics

Partner with senior leadership to establish growth objectives, performance metrics, and investment priorities

Support brand‑building initiatives across multiple consumer touchpoints, including paid media, public relations, retail marketing, partnerships, and digital channels

Identify opportunities for product enhancements, line extensions, packaging updates, and new product introductions

Partner closely with Innovation, Research & Development, Regulatory, Operations, and Creative teams throughout the product development lifecycle

Evaluate market opportunities using consumer feedback, business data, and category insights to strengthen product positioning and claims

Support commercialization efforts and integrated go‑to‑market planning for new product launches

Integrated Marketing & Go-to-Market Execution

Develop and execute comprehensive marketing plans across retail, eCommerce, and other distribution channels

Collaborate with Commercial and Sales teams to align brand strategy with promotional planning, pricing strategy, merchandising, and retail activation

Create clear creative briefs and manage external agency partners to ensure high‑quality execution

Maintain consistency in brand messaging, visual identity, and consumer experience across all channels

Performance Analysis & Business Insights

Monitor key business indicators, including sales performance, competitive activity, marketing effectiveness, and consumer trends

Translate data into actionable recommendations that support business growth and informed decision‑making

Develop presentations and business reviews for leadership and cross‑functional stakeholders

Assist in budget management, forecasting, and financial analysis related to brand investments

Cross‑Functional Leadership

Coordinate efforts across Marketing, Sales, eCommerce, Operations, Finance, Consumer Insights, and Creative teams

Drive alignment among stakeholders while ensuring projects remain on schedule and objectives are met

Demonstrate strong organizational skills and sound judgment in a fast‑moving business environment

Qualifications

5–7 years of experience in brand management ideally in CPG, health and wellness, beauty, personal care, nutrition, or adjacent consumer industries

Proven success leading product launches, integrated marketing programs, and cross‑functional initiatives

Strong analytical capabilities with the ability to interpret data and develop strategic recommendations

Excellent communication and presentation skills, including experience developing briefs, business cases, and executive‑level materials

Ability to work independently while effectively influencing stakeholders across multiple functions

Experience leveraging syndicated data and consumer research platforms such as Circana, Nielsen, Numerator, Ipsos, Zappi, or similar tools is preferred

Comfortable operating in a dynamic, growth‑oriented environment with evolving priorities

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