Social Media Manager-Fenty Beauty (North America)

Role Overview
The Social Media Manager executes the social media strategy for Fenty Beauty in North America, with a focus on content creation and community management across TikTok and Pinterest. This role is responsible for bringing the brand to life through engaging, platform-native content and driving day-to-day interaction with the community.

Content Creation & Execution

Execute the social media strategy across TikTok and Pinterest

Develop and produce high-quality, platform-native content (TikTok-first, short-form video)

Lead UGC campaigns execution

Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)

Adapt global assets into locally relevant content for North America

Ensure content is aligned with brand voice, priorities, and launches

Editorial Calendar & Publishing

Execute the editorial calendar and posting cadence defined by leadership

Ensure timely and accurate content publishing across platforms

Support campaign and launch rollouts through consistent social execution

Maintain strong coordination with cross-functional teams on key moments

Community Management & Engagement

Own day-to-day community management across TikTok and Pinterest

Engage with consumers and creators on their own channels (comments, replies, interactions)

Actively participate in conversations to increase brand visibility and relevance

Ensure a consistent, authentic, and on‑brand voice

Performance Tracking & Optimization

Track core social performance metrics (engagement, reach, video views)

Identify top-performing content and replicate winning formats

Provide regular feedback and insights to improve content effectiveness

Support amplification by flagging high-performing content to Media/Influence teams

Cross‑Functional Collaboration

Partner with 360 Marketing, Influence, and Creative teams to support campaigns

Ensure social execution is aligned with 360 marketing priorities

Support influencer activations through social amplification and content integration

Align with Global teams to ensure consistency while adapting locally

Trend Monitoring & Agility

Monitor social trends, platform updates, and cultural moments

Quickly react with relevant, timely content

Bring forward ideas to keep the brand fresh and culturally connected

Key Skills & Profile

5+ years of Social Media experience

Strong passion for beauty and skincare

Highly tuned into social media trends and digital culture

Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)

Proficient in content creation tools and video editing (native apps + editing software)

Highly creative, with a strong eye for engaging and thumb‑stopping content

Agile, hands‑on, and comfortable in a fast‑paced, test‑and‑learn environment

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