Content Creator (Freelancer)

We are seeking a creative and highly motivated Content Creator to join WITHIN's Creative Production team in a full-time capacity. If you live and breathe social media, especially platforms like TikTok, and have a knack for creating thumb‑stopping, authentic content, this role is for you! You'll be instrumental in bringing our brand(s) to life online, transforming ideas and trends into engaging content, with a strong focus on User‑Generated Content (UGC) styles. Reporting to the Post Production Supervisor, you will be a key player in our content creation engine, collaborating across teams to produce timely and relevant social‑first content.

Responsibilities

Trendspotting & Ideation:

Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts.

Content Creation:

Conceptualize, script, shoot, and edit engaging short‑form video and static content optimized for various social media platforms, capturing an authentic, often UGC‑style, look and feel.

UGC Focus:

Develop and execute strategies to encourage and leverage user‑generated content, as well as create brand content that mimics authentic UGC.

Creative Collaboration:

Work closely with the Social Media Manager / Content Lead and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices.

Basic Editing & Graphics:

Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in‑app effects to enhance content and ensure it's platform‑native.

Asset Management:

Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving.

Platform Management:

Stay updated on best practices, features, and algorithm changes across key social media platforms.

Performance Awareness:

Have a general understanding of what resonates with audiences and contribute insights based on content performance.

Requirements

Social Media Native:

Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts. You understand the nuances, trends, and culture of these spaces intrinsically.

Content Creation Skills:

Demonstrated ability to shoot (often with a smartphone) and edit compelling short‑form video content.

Editing Proficiency:

Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).

UGC Acumen:

Strong understanding of what makes UGC effective and experience creating content in that authentic style.

Creative & Agile:

Ability to generate creative ideas quickly and adapt to the fast‑paced nature of social media trends.

Collaborative Spirit:

Excellent communication skills and ability to work effectively within a team environment.

Organizational Skills:

Ability to manage multiple projects simultaneously and meet deadlines.

Compensation

Hourly Rate DOE

Remote role.

Hourly rate based on education, experience, and skills level ($24–$48) with level breakdown:

Level 3 – $24–$29 (notable capabilities)

Level 4 – $34–$39 (strong capabilities)

Level 5 – $44–$48 (advanced capabilities)

As set forth in WITHIN’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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