Integrated Marketing & Media Program Manager (Community Impact)

The Integrated Marketing & Media Program Manager manages integrated communications that support priority projects and initiatives in local communities where NYPA operates. Towards this end, the Integrated Marketing & Media Program Manager will work closely with colleagues across the organization to develop messaging and content that engages key internal and external stakeholders within our community pillar business units, including workforce development, the Office of Civil Rights and Inclusion (OCRI), supplier diversity and environmental justice. The Integrated Marketing & Media Program Manager will also facilitate and optimize communications with non-profit, foundation and other community-facing organizational media. #Lead the design and implementation of integrated marketing and media strategies that align with overall business goals, brand positioning and appropriate target audience

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Develop and lead multi-channel communications campaigns that effectively engage target audiences through digital, print, social media, email, events, and other relevant channels with timely delivery and on budget
Coordinate with employees and manage relationships with external agencies and community partners to deliver high-quality marketing initiatives
Utilize analytics tools to monitor, measure, optimize and report on the effectiveness of marketing and media campaigns, performance and engagement
Conduct market research to inform strategies and identify opportunities for differentiation
Integrated Communications
Lead the planning and creation of events/press conferences and provide talking points for NYPA officials as needed
Proactively create and manage events related to area/project. Work with Marketing, Brand/Enterprise and BU Heads of area/project to finalize event-driven news releases and with NYPA's graphics team to create visuals for events.
Lead media relations functions including press reports, research, writing, awards submissions, leading events and conferences
Primary liaison and expert in assigned Area/Project ensuring excellent media coverage
Assist in creation of integrated communications planning and provide support for Corporate Crisis Management Team (CCMT)
Marketing Specialist
Develop, refine, optimize and analyze Customer Relationship Management (CRM) workflows, ensuring high-quality data management, segmentation logic, and performance dashboards
Translate complex and multi-faceted market data into clear external-facing materials including capability briefs, fact sheets, opportunity assessments, and presentations
Lead the development of high-quality engagement collateral that distills complex energy concepts into accessible narratives and visuals, aligning messaging with organizational goals
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent analytical skills with experience in data-driven decision-making
Advanced communication and interpersonal skills, with a collaborative approach to working with diverse teams
Creative and strategic thinker with a passion for innovation and marketing excellence
Up-to-date knowledge of marketing trends and best practices
Strong knowledge of marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles
Experience using Microsoft Office Suite, including Power Point
Bachelor's degree required in Marketing, Communications, or relevant field
Minimum 6 years' experience working in marketing preferred
Approximate travel: The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. xsgimln We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates' disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns.