Director, Strategic Employer Brand Programs

Overview This role architects how our mission and value proposition come to life across critical talent segments, connecting employer brand, workforce programs, and market strategy into a unified system that drives measurable outcomes at scale.
Reporting to the VP, Talent Acquisition, this role operates at the intersection of brand, talent strategy, and workforce outcomes, ensuring Navy Federal's employer brand functions as a sustained, data-driven system influencing attraction, engagement, and mobility across the enterprise.

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Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal's Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets
Design and oversee a portfolio of campaigns aligned to critical hiring needs, workforce planning, and market dynamics, with clear segmentation, channel strategy, and performance expectations, executed in partnership with internal brand and comms partners
Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem reinforcing enterprise talent outcomes
Establish a data-driven approach to evaluating and optimizing job boards, sourcing channels, media investments, and employer brand vendors including clear performance benchmarks and reallocation strategies
Continuously evaluate performance and reallocate investments based on ROI and market intelligence; identify and scale emerging channels and partnerships
Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand and campaign activity to funnel metrics, cost efficiency, and quality of hire outcomes
Define and operationalize employer brand and campaign performance metric; drive data-informed decision making and continuous optimization
Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition; Partner with TA Process and Quality Optimization team to ensure employer brand is consistently reflected across structured interview processes, candidate communications, and hiring experiences
Partner with risk teams and TA leadership to ensure employer brand strategies incorporate fraud-awareness and candidate-protection messaging into external brand channels where appropriate
Provide leadership, direction, prioritization, and feedback across direct reports and an interdisciplinary team to enable high-quality creative execution aligned to enterprise brand standards
Cultivate a culture of ambassadorship and advocacy, where team members actively represent and amplify the employer brand internally and externally
Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
~ Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
~ Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
~ Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
~ Significant experience leading senior creative or design professionals within brand or marketing organizations
~ Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
~ Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
~ Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
~ Significant leadership experience, including building and developing high-performing teams
~ Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools
Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives
Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior
Monday - Friday, 8:00AM - 4:30PM
Navy Federal provides much more than a job. Yello and WayUp Top 100 Internship Programs 2025
2025 PEOPLE Companies That Care
Military Times 2025 Best for Vets Employers
Forbes 2025 America's Best Employers for New Grads
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2025 RippleMatch Campus Forward Award Winner for Overall Excellence
Top Military Spouse Employers 2025
Newsweek America's Greatest Workplaces for Culture, Belonging and Community 2026
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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. xsgimln We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.