We are working with an agency client who is looking to hire a Digital Advertising Strategist to drive paid media strategy, campaign performance, and client engagement. This role partners closely with both clients and internal teams to develop, execute, and optimize digital advertising initiatives that deliver measurable results.
Key Responsibilities
- Partner with clients to understand business goals, target audiences, and industry landscape, and translate those into effective digital advertising strategies
- Develop and execute campaigns across paid social, paid search, product listing ads, and display channels
- Collaborate with internal teams on strategy development, campaign planning, and performance optimization
- Define KPIs, build actionable plans, and clearly communicate progress and results
- Monitor campaign performance regularly, optimizing toward key metrics like ROAS, CPA, and conversions
- Identify trends in campaign data and apply insights to improve performance and client outcomes
- Prepare and deliver performance reports (weekly, monthly, quarterly) with clear insights and recommendations
- Lead client communication via email, phone, and video, including regular performance discussions
- Facilitate meetings, document key takeaways, and ensure follow-up on action items
- Proactively identify opportunities to enhance performance and overall client satisfaction
Qualifications:
- Proven experience in digital advertising, paid media, or performance marketing
- Strong analytical skills with the ability to interpret data and identify trends
- Ability to think critically and apply insights to optimize campaign performance
- Experience managing or collaborating on campaigns across major digital platforms
- Excellent communication skills with confidence in client-facing settings
- Strong organizational and project management abilities
- Self-starter with a proactive, team-oriented mindset