AEO / SEO Outreach Specialist
Everspark Interactive
Full-Time, Remote (Hybrid) | Atlanta-area candidates preferred | $60,000–$70,000/year
About the Role
Everspark Interactive is a digital marketing agency built exclusively for law firms, providing SEO, AEO, PPC, Local Service Ads, and Web Design. We're hiring a full-time Outreach Specialist to support our Outreach Manager in finding, vetting, and securing high-quality backlinks for our law firm clients.
This isn't a traditional link-building role. As search shifts toward AI-driven answers — Google AI Overviews, ChatGPT, Perplexity — the same authority signals that earn backlinks are starting to determine whether a law firm gets cited as a trusted source by AI. You'll be on the front line of that shift: researching not just where to get links, but where AI tools are already pulling their answers from, and helping our clients show up there too.
This is a great fit for someone with a couple of years of SEO or digital marketing experience who wants to deepen their expertise in both classic link building and the emerging AEO (Answer Engine Optimization) space.
What You'll Do
Link Building & Outreach
- Research and identify link placement opportunities for law firm clients, including legal directories, local publications, guest post sites, and editorial opportunities
- Conduct competitor backlink analysis to identify gaps and opportunities our clients aren't yet capturing
- Own ongoing backlink audits for client sites — monitoring link health, flagging lost or toxic links, and reporting on new vs. lost links over time
- Execute outreach campaigns (email, contact forms, occasional follow-up calls) to secure link placements
- Track outreach activity, responses, and placements in our CRM/tracking sheets with meticulous accuracy
- Vet potential link sources for quality and relevance before pitching
AEO / AI Visibility Research
- Identify which sites are actively being cited in AI-generated answers for legal search queries, and prioritize outreach toward those sources
- Research which directories, publications, and forums show up most often as AI answer sources for legal topics, to sharpen link targeting
- Help compile simple AI-visibility reports summarizing where clients (and competitors) are or aren't showing up in AI-generated answers
Who You Are
- Extremely organized — you don't let outreach threads, follow-ups, or spreadsheets fall through the cracks
- Comfortable with research-heavy work and digging until you find the answer, not just the first result
- Curious about AI and how search is changing — you don't need to be technical, just interested
- Clear, professional written communicator
- Self-directed and reliable working in a remote, hybrid environment
- 1–2 years of experience in SEO, link building, digital PR, or related work
Nice to Have (Not Required)
- Experience with backlink/SEO tools such as Ahrefs and Semrush
- Experience using ChatGPT, Perplexity, or similar AI tools
- Prior experience working with legal or other professional services clients
Details
- Schedule: Full-time
- Pay: $60,000–$70,000/year, based on experience
- Location: Remote (hybrid) — Atlanta-area candidates preferred but not required. In-office attendance is expected for quarterly team meetings (a few days per quarter)
- Reports to: Outreach Manager