We are seeking an experienced Digital Marketing Campaign Manager to lead the planning, configuration, execution, and optimization of customer marketing campaigns. This role will be responsible for translating business and marketing objectives into scalable campaign journeys using Adobe marketing technologies while ensuring operational excellence, compliance, and measurable business results.
The ideal candidate combines strategic marketing expertise with hands-on technical execution experience and thrives in a collaborative, fast-moving environment.
Key Responsibilities
- Develop digital campaign strategies, including audience targeting, channel selection, messaging approaches, customer journey sequencing, and campaign timing.
- Define campaign logic, success metrics, KPIs, and reporting requirements prior to launch.
- Translate marketing strategies into executable campaign workflows within Adobe platforms.
- Ensure alignment across campaign messaging, segmentation, channels, and timing throughout the customer journey.
- Validate all campaign dependencies, including audience availability, business rules, triggers, content readiness, and tracking requirements.
- Configure, test, and activate campaigns, audiences, rules, and customer journeys within Adobe solutions.
- Lead campaign launches and ensure readiness, accuracy, quality assurance, and successful deployment.
- Coordinate with cross-functional teams to ensure stakeholder alignment and campaign preparedness.
- Monitor campaign performance and maintain strong standards for governance, quality, and reporting accuracy.
- Analyze campaign results and provide actionable recommendations based on performance insights.
- Drive continuous improvement initiatives and contribute to evolving digital marketing best practices.
- Support additional marketing and campaign-related initiatives as needed.
Required Qualifications
- 5+ years of experience in digital marketing, campaign management, CRM, or marketing automation.
- 3+ years of hands-on experience working with Adobe marketing technologies.
- Strong experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
- Hands-on expertise with Adobe Marketo is required.
- Fluency in at least two of the following languages: English, Spanish, Portuguese
- Experience collaborating across marketing, technology, analytics, risk, compliance, or similar cross-functional teams.
- Experience working within regulated industries; financial services experience is highly preferred.
- Strong organizational skills with the ability to manage multiple priorities simultaneously.
- Creative, proactive, and solution-oriented mindset.
- Ability to thrive in a fast-paced and dynamic environment.
Preferred Qualifications
- Experience managing end-to-end customer journeys and lifecycle marketing programs.
- Strong analytical and reporting skills with the ability to translate data into actionable business recommendations.
- Proven track record of optimizing campaign performance through testing and continuous improvement.
Contract Details
- Initial 6-month contract
- Strong potential for extension and/or permanent conversion based on performance
Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity.
Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.