Women’s Apparel E-Commerce Company
Position: Digital Marketing Assistant
Almina Concept is seeking a Digital Marketing Assistant to join our team
Major Responsibilities:
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Influencer / Social Media: Own daily monitoring of all UGC content and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels. Manage influencer outreach/giftings building a strong almina concept community.
- Strategic Development: Provide support in executing e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals.
- Marketing Collaboration: Work closely with the team and Brand Manager to develop promotions, SEO strategies, email campaigns/content, and social media content. Lead eCommerce development projects and collaborate with external resources and vendors.
- Analytics & Reporting: Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement. Reports all key metrics on a weekly, monthly and quarterly basis.
- Affiliate Marketing: Own and execute all affiliate marketing channels to increase conversion and revenue.
- Product Catalog: Work closely with the team to update the product catalog, ensuring accurate and up-to-date product information. Manage flatlay photoshoot.
- PR: Work closely with the PR team to drive initiatives.
- CRM: Manage day-to-day customer service, and troubleshooting. Enhance user experience to make it intuitive and engaging.
- Customer Support: Oversee and develop customer support processes to ensure high levels of customer satisfaction and loyalty.
- Samples: Manage, steam and organize all In-House samples. Send samples to all respective teams in a timely manner.
- Industry Awareness: Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform.
- Events: Help drive brand awareness and execute marketing initiatives to all Almina Concept Events. Pop ups, IRL and PR events.
Required Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
- Bachelor’s degree in Marketing, or a related field.
- A minimum of 3 years of experience in e-commerce, with a focus on Shopify.
- Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies.
- In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics.
- Proven ability to organize and present e-commerce data effectively to support decision-making.
- Excellent written and verbal communication skills.
- Strong organizational and project management skills.
- Demonstrated ability to build effective relationships across organizational boundaries. Effective interpersonal skills, both oral and written
- Knowledge of customer service principles and practices.
- Proficiency in microsoft office suite, adobe Programs, and editing platforms to create emails and social media content.
- Track record of delivering results and making impactful decisions
- Strong strategic, analytical, and execution skills
- Expertise in current eCommerce industry best practices
- Demonstrated dedication with the ability to lead projects from origin through execution.
- Ability to learn, contribute and thrive in a fast-growing, dynamic environment. Manage multiple projects simultaneously.
- Self-starter and entrepreneurial spirit with a hands-on approach
Schedule:
Monday to Friday 9:30am-5:30pm
3-4 Days in Office
Office: Williamsburg
Hybrid Work Week
Paid vacation, sick & holidays
Mission based company + casual and entrepreneurial work environment
Clothing discount, summer Fridays and company events.
Start Date: As soon as possible