Strategist V

Title: Strategist V

Contract: 6 months with possibility for extension

Hybrid: Monday & Friday Remote Tuesday-Thursday - Onsite

Pay Rate : $105-110 per hour

Must Haves
10+ Years of experience in media planning/strategy required

Key Responsibilities

Oversee global paid media strategy for TV Business team across living room distribution partners.

Lead production of quarterly global strategic media brief, reviewing with key internal stakeholder to ensure alignment in goals & business direction.

Identify paid media contribution to Apple TV title goals, sports goals, living room partner goals, and overall business goals.

Review media plans, provide feedback to media team, and produce executive summary for leadership review and approval of quarterly plans.

Oversee launch of living room media campaigns, ensuring they launch on-time and accurately.

Manage weekly media spend & performance reporting for leadership and key stakeholders, as well as ad hoc reporting as needed.

Oversee monthly creative production process for paid media, aligning on necessary assets with stakeholders prior to monthly creative briefing.

Collaborate with data science & analytics on measurement of living room media performance, with particular focus on mixed media model measurement & LTVs.

Regularly produce a high-level summary of living room paid & earned media plans for priority Apple TV Originals & Sport tentpole campaigns.

Nice-to-Have Skills

MediaOcean

MRI/Simmons

Nielsen AdViews

Vivvix

iSpot

DV360

Amazon DSP

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