Social Media Specialist

Job Description Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data.
Industry: Education; Role: Social Media Specialist; Location: Remote (virtual). Preferred residency: Missouri or surrounding states.
Summary This remote Social Media Specialist position is responsible for supporting student engagement through regular social media interaction on Facebook, Instagram, TikTok, and YouTube, along with student conferences/meetings, parent training, and coaching to address both student daily attendance engagement and social‑emotional engagement.
ESSENTIAL FUNCTIONS Serve as a liaison between students, Learning Coaches, teachers and administration.
Manage and grow social media platforms to increase student enrollment interest, family engagement, and brand awareness across multiple digital channels.
Collaborate with school leadership, teachers, and marketing teams to develop campaigns supporting enrollment, attendance, testing participation, and community outreach initiatives.
Maintain content calendars and ensure timely communication of school events, deadlines, policy updates, and organizational announcements.
Increase follower growth, engagement rates, and digital campaign performance through strategic storytelling and audience‑focused communication initiatives.
Respond professionally to comments, messages, and community inquiries while maintaining the organization’s brand voice and customer service standards.
Support crisis communication and urgent school messaging through coordinated digital communication strategies across social media platforms.
Create and schedule engaging content including graphics, videos, student highlights, school announcements, and event promotions aligned with organizational goals.
Provide outreach, training, and support to families who respond to Students First Check In surveys.
Increase professional knowledge and skills by attending required staff meetings; participating in school and K12‑sponsored Professional Development; and seeking other professional learning opportunities.
Participate in state testing as required.
Supervisory Responsibilities This position has no formal supervisory responsibilities.
Minimum Required Qualifications Bachelor’s degree, or 0–1 year of related professional experience.
One to Three years of experience working with social media platforms.
Strong written and verbal communication skills.
Video editing skills on social media platforms.
Experience engaging with content on Facebook, Instagram, TikTok, and YouTube.
Excellent problem‑solving skills.
Organizational and multi‑tasking abilities.
Customer service focus.
Adaptable and comfortable in a fast‑paced work environment.
Experience coordinating academically oriented clubs and extra‑curricular activities.
Familiarity with the online learning experience.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); Web proficiency.
Ability to travel 20% of the time.
Ability to clear a required background check.
Desired Qualifications Some college education.
Training others through social media and/or education degree or mass communication degree.
Experience supporting adults and children in learning and the use of technology.
Ability to learn new technology tools quickly (e.g., database and web‑based tools).
Work Environment The work environment is virtual, requiring an independent home office and typical 40+ hour work week. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Equal Opportunity Statement Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

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